{"title":"Iso-e-super: the Phantom of the Formula","description":"\u003cp\u003eThis edit explores the use of iso-e-super, a ubiquitous but almost never named among the list of notes material which is present in the majority of fresh woody or green perfumes nowadays.  It’s partly so because it never smells like a certain note.\u003c\/p\u003e\n\u003cp\u003eAs you may discover when smelling the raw material (included in the \u003ca href=\"https:\/\/bloomperfume.co.uk\/products\/sample_packs\/2777\"\u003esample pack\u003c\/a\u003e), that iso-e-super revolves around fresh woody spicy, at times smelling like cedar, tobacco or vetiver or black pepper and very strong black tea at others. Hence, in a formula it acts like an enhancing agent for all of these notes, framing them and in a way presenting them in higher definition.\u003c\/p\u003e\n\u003cp\u003eThe selection of perfumes below highlights the possible uses of iso-e-super: a couple of green formulas, a fresh woody blend as well as perfumes where iso-e-super enhances notes of tobacco, tea and vetiver.\u003c\/p\u003e","products":[{"product_id":"poivre-colonial","title":"Poivre Colonial (Discontinued)","description":"\u003cp\u003eTangy and transparent, this ethereal woody beauty opens with an explosive blend of grapefruit, nutmeg and peppercorns. It deepens at the heart with a mix of dry cedar and spicy vetiver, infused with warm and animalic cocoa beans. Oak moss absolute and patchouli shimmers at the base, with a backdrop of blond woods.\u003c\/p\u003e","brand":"Phaedon Paris","offers":[{"title":"100 ml \/ EdP \/ ol","offer_id":1188412817427,"sku":"POIVRE-COLONIAL-100-ML-EDP","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ ol","offer_id":1188412850195,"sku":"POIVRE-COLONIAL-1-ML-EDP","price":4.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdP \/ tf","offer_id":38017846575282,"sku":"POIVRE-COLONIAL-100-ML-EDP-TF","price":79.17,"currency_code":"GBP","in_stock":false},{"title":"100 ml \/ EdP \/ sd","offer_id":38017846608050,"sku":"POIVRE-COLONIAL-100-ML-EDP-SD","price":91.0,"currency_code":"GBP","in_stock":false},{"title":"100 ml \/ EdP \/ tfsd","offer_id":38017846771890,"sku":"POIVRE-COLONIAL-100-ML-EDP-TFSD","price":75.83,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ tf","offer_id":38017846902962,"sku":"POIVRE-COLONIAL-1-ML-EDP-TF","price":3.33,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":38017847787698,"sku":"POIVRE-COLONIAL-10-ML-EDP-ATOM-2","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/poivre_colonial_etd_bloom.jpg?v=1589662187"},{"product_id":"the-cobra-and-the-canary","title":"The Cobra and the Canary","description":"\u003cp\u003e\u003cem\u003e“We were driving faster than dammit, headed due west for a place called Anywhere But Here.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eJames Spundt\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eWhen a tip from a clairvoyant leads 23-year old Neal Orris to a rural Connecticut barn housing his deceased father’s secret obsession, a pristine 1964 Shelby Cobra Roadster, it is the getaway ticket he was desperately searching for. After liberating his best friend Ike from his dead-end job on the family farm, the two hit the open highway. Aiming for the Palm Springs race tracks, their journey is a blur of seedy motels, cool swimming pools, hot debutantes, cocktails, and cigarette smoke. Each stop finds the friends inventing new pseudonyms and personas for themselves, their innocent game hurtling into the depths of decadence and desolation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to wear\u003c\/strong\u003e:\u003cbr\u003eHot, hazy weekdays when you can put your life on hold and enjoy a simple luxury like a fast drive in the country.\u003c\/p\u003e","brand":"Imaginary Authors","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":1188522197011,"sku":"THE-COBRA-AND-THE-CANARY-50-ML-EDP","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ ol","offer_id":1188522229779,"sku":"THE-COBRA-AND-THE-CANARY-1-ML-EDP","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":37988894212274,"sku":"THE-COBRA-AND-THE-CANARY-50-ML-EDP-TF","price":79.17,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ sd","offer_id":37988894343346,"sku":"THE-COBRA-AND-THE-CANARY-50-ML-EDP-SD","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ tfsd","offer_id":37988894408882,"sku":"THE-COBRA-AND-THE-CANARY-50-ML-EDP-TFSD","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ tf","offer_id":37988894507186,"sku":"THE-COBRA-AND-THE-CANARY-1-ML-EDP-TF","price":4.17,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":37988894703794,"sku":"THE-COBRA-AND-THE-CANARY-10-ML-EDP-ATOM-4","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/cobra_canary_imaginary_authors.jpg?v=1589665521"},{"product_id":"fathom-v","title":"Fathom V","description":"\u003cp\u003eBeaufort’s latest fragrance, the confounding and aquatic leaning Fathom V, broadly takes it’s cues from Shakespeare. Throughout The Tempest, the writer conjures vivid images of violent weather, shipwrecks and magical islands but the name Fathom V itself stems from a phrase gleaned from ‘Ariel’s Song’ within the play:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“Full fathom five thy father lies; \u003cbr\u003e Of his bones are coral made; \u003cbr\u003e Those are pearls that were his eyes: \u003cbr\u003e Nothing of him that doth fade, \u003cbr\u003e But doth suffer a sea-change \u003cbr\u003e Into something rich and strange.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe idea of this ’sea-change’ and the constant tidal flux of the sea is properly explored in Fathom V with the overdosed use of contrasting materials: salt and earth, fragrant herbs and mosses, pleasant floral notes and intense dark spices encompassing and outlining the push and pull of the oceanic torrents. \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGrooming Guru on Fathom V:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Fathom V’s cleverness lies in its ability to take the concept of an aquatic fragrance and turn it on its head. Instead of following the bright and breezy, surf’s up approach that so many marine scents take, it plots an entirely different course, taking the wearer on a dark, foggy, Gothic adventure that conjures up images of dark, 17th century sea ports full of smugglers, ships with moss-covered hulls and illegally obtained barrels of spice.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/groomingguru.co.uk\/2016\/10\/19\/take-a-voyage-into-darkness-with-beaufort-londons-fathom-v\/\"\u003eRead more\u003c\/a\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCandy Perfume Boy on Fathom V:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"How Does it Smell? Like gunpowder, lush vegetation, murky waters and the barnacle-covered hulls of pirate ships.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/thecandyperfumeboy.com\/2016\/12\/20\/gunpowder-green-beaufort-london-fathom-v-perfume-review\/\"\u003eRead more\u003c\/a\u003e\u003c\/p\u003e","brand":"Beaufort","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":1188562108435,"sku":"FATHOM-V-50-ML-EDP","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ ol","offer_id":1188562141203,"sku":"FATHOM-V-1-ML-EDP","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":38008119361714,"sku":"FATHOM-V-50-ML-EDP-TF","price":104.17,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ sd","offer_id":38008119427250,"sku":"FATHOM-V-50-ML-EDP-SD","price":119.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tfsd","offer_id":38008119525554,"sku":"FATHOM-V-50-ML-EDP-TFSD","price":99.17,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ tf","offer_id":38008119623858,"sku":"FATHOM-V-1-ML-EDP-TF","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":38008119722162,"sku":"FATHOM-V-10-ML-EDP-ATOM-5","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/medium_new_beaufort_fathom_5_bloom.jpg?v=1623765447"},{"product_id":"panda-new-formula","title":"Panda","description":"\u003cp\u003eThe adorable Panda is a born charmer and a true ambassador of peace. Indigenous to the Sichuan bamboo forests, the Panda’s natural habitat is a majestic mosaic of dewy greens and enchanting aromas.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePanda\u003c\/em\u003e is a fresh green fragrance that combines the delightful scents of bamboo and zisu leaves to send you on an unforgettable aromatic adventure. Your journey begins at a quaint Sichuan pepper farm surrounded by mountain streams and then leads you through a forest of osmanthus flowers as you finally make your way into a cozy garden filled with juicy mandarin trees and blooming lilies. Panda is a scent ensemble that will truly awaken and rejuvenate your senses.\u003c\/p\u003e\n\u003cp\u003ePerfumer: Christian Carbonnel\u003c\/p\u003e","brand":"Zoologist","offers":[{"title":"60 ml \/ Extrait de Parfum \/ ol","offer_id":1188567121939,"sku":"PANDA-NEW-FORMULA-60-ML-EXTRAIT-DE-PARFUM","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ Extrait de Parfum \/ ol","offer_id":1188567154707,"sku":"PANDA-NEW-FORMULA-1-ML-EXTRAIT-DE-PARFUM","price":8.0,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ Extrait de Parfum \/ tf","offer_id":37991945011378,"sku":"PANDA-NEW-FORMULA-60-ML-EXTRAIT-DE-PARFUM-TF","price":166.67,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ Extrait de Parfum \/ sd","offer_id":37991945339058,"sku":"PANDA-NEW-FORMULA-60-ML-EXTRAIT-DE-PARFUM-SD","price":192.0,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ Extrait de Parfum \/ tfsd","offer_id":37991946715314,"sku":"PANDA-NEW-FORMULA-60-ML-EXTRAIT-DE-PARFUM-TFSD","price":160.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ Extrait de Parfum \/ tf","offer_id":37991946944690,"sku":"PANDA-NEW-FORMULA-1-ML-EXTRAIT-DE-PARFUM-TF","price":6.67,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ Extrait de Parfum \/ ato","offer_id":37991948484786,"sku":"PANDA-NEW-FORMULA-10-ML-EXTRAIT-DE-PARFUM-ATOM-7","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/files\/Bottle-JD-60ml-Front-Panda.jpg?v=1741027034"},{"product_id":"montabaco","title":"Montabaco","description":"\u003cp\u003eAn ornate tobacco leather with a hint of intoxicating tobacco bloom, as well as fresh leaves.\u003cbr\u003e\u003cbr\u003eMontabaco is part of the Four Corners of the Earth collection and represents Latin America, the land where tobacco originated.\u003cbr\u003e\u003cbr\u003eThe perfumer conjures the original jungle encounters between natives and the sailor-explorers (who were totally oblivious to the magic of tobacco at that point). This is a novel interpretation of a tobacco-themed perfume, invoking lush green shadows full of parrot cries, mysterious blooms, and adventure.\u003cbr\u003e\u003cbr\u003eThe elixir is also exceptionally concentrated, at 42%. Hence the 'intensivo' in the title.\u003c\/p\u003e","brand":"Ormonde Jayne","offers":[{"title":"88 ml \/ Extrait de Parfum \/ ol","offer_id":45464048238834,"sku":"MONTABACO-88-ML-EXTRAIT-DE-PARFUM","price":295.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ Extrait de Parfum \/ ol","offer_id":32740780965991,"sku":"MONTABACO-50-ML-EXTRAIT-DE-PARFUM","price":210.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ Extrait de Parfum \/ ol","offer_id":32740780998759,"sku":"MONTABACO-1-ML-EXTRAIT-DE-PARFUM","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"88 ml \/ Extrait de Parfum \/ tf","offer_id":45464048337138,"sku":"MONTABACO-88-ML-EXTRAIT-DE-PARFUM-TF","price":245.83,"currency_code":"GBP","in_stock":true},{"title":"88 ml \/ Extrait de Parfum \/ sd","offer_id":45464048369906,"sku":"MONTABACO-88-ML-EXTRAIT-DE-PARFUM-SD","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"88 ml \/ Extrait de Parfum \/ tfsd","offer_id":45464048566514,"sku":"MONTABACO-88-ML-EXTRAIT-DE-PARFUM-TFSD","price":237.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ Extrait de Parfum \/ tf","offer_id":38014517444786,"sku":"MONTABACO-50-ML-EXTRAIT-DE-PARFUM-TF","price":175.0,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ Extrait de Parfum \/ sd","offer_id":38014522589362,"sku":"MONTABACO-50-ML-EXTRAIT-DE-PARFUM-SD","price":200.0,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ Extrait de Parfum \/ tfsd","offer_id":38014531109042,"sku":"MONTABACO-50-ML-EXTRAIT-DE-PARFUM-TFSD","price":166.67,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ Extrait de Parfum \/ tf","offer_id":38014542446770,"sku":"MONTABACO-1-ML-EXTRAIT-DE-PARFUM-TF","price":8.33,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ Extrait de Parfum \/ ato","offer_id":38014546641074,"sku":"MONTABACO-10-ML-EXTRAIT-DE-PARFUM-ATOM-7","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/files\/montabaco-intensivo-88ml-flat_1020x1530_1.jpg?v=1711456746"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/collections\/d44ec3a543b651a78763a7ab16706ad0.jpg?v=1625875223","url":"https:\/\/bloomperfume.com\/collections\/iso-e-super-the-phantom-of-the-formula.oembed","provider":"Bloom Perfumery London","version":"1.0","type":"link"}