The philosophy
1. We believe everyone likes a chance to get a little dirty...
“In our deepest moments, we say the most inadequate things.”
– Edna O’Brien
2. We believe it is better to be absolutely ridiculous than absolutely boring.
Why fit in? You were born to stand out.
3. We believe it is better to fail in originality than to succeed in imitation
“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”
– Oscar Wilde
4. We believe “Luxury must have that over-the-top attitude but be effortless at the same time...”
“I was always looking outside myself for strength and confidence, but it comes from within. It is there all the time.”
- Anna Freud
5. We believe every fragrance is perfect in their own imperfect ways.
“But aren’t may gardens beautiful because they are imperfect?... aren’t the strange, new flowers that arise by mistake or misadventure as pleasing as the well-intended and planned?”
– Libba Bray
6. We believe in the power of natural absolutes and exotic spices, but we also advocate modern green chemistry.
All of our fragrances are made of a combination of natural absolutes, exotic spices, and safe synthetics. While we aim to maximize natural plant-derived ingredients, synthetics are used to replace 1) animal-derived products., 2) plant products with sustainability concerns, 3) plant essential oils with toxic allergens.
7. We believe in thinking outside the trash... RECYCLE.REFILL.REUSE
We take responsibility for the waste footprint of our products. All products are recyclable, refillable, and reusable.
8. We believe in a gender-less future. FREE WOMEN. FREE MEN.
“The soul has no gender”
– Clarissa Pinkola
9. We believe word of mouth is the best medium of all.
“Word of mouth is powerful, trusted, and cheap.”
– Martin Lindstrom
10. We believe it takes nothing away from a human to be kind to an animal.
Tofu never screams
11. We believe you need a little bit of insanity to do great things.
“For me, insanity is super sanity. The normal is psychotic. Normal means lack of imagination, lack of creativity.”
12. We believe in a crazy messy beautiful life.
“Each of us is born with a box of matches inside us. But we can’t strike them all by ourselves.”
— Laura Esquivel, Like Water for Chocolate
The philosophy
1. We believe everyone likes a chance to get a little dirty...
“In our deepest moments, we say the most inadequate things.”
– Edna O’Brien
2. We believe it is better to be absolutely ridiculous than absolutely boring.
Why fit in? You were born to stand out.
3. We believe it is better to fail in originality than to succeed in imitation
“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”
– Oscar Wilde
4. We believe “Luxury must have that over-the-top attitude but be effortless at the same time...”
“I was always looking outside myself for strength and confidence, but it comes from within. It is there all the time.”
- Anna Freud
5. We believe every fragrance is perfect in their own imperfect ways.
“But aren’t may gardens beautiful because they are imperfect?... aren’t the strange, new flowers that arise by mistake or misadventure as pleasing as the well-intended and planned?”
– Libba Bray
6. We believe in the power of natural absolutes and exotic spices, but we also advocate modern green chemistry.
All of our fragrances are made of a combination of natural absolutes, exotic spices, and safe synthetics. While we aim to maximize natural plant-derived ingredients, synthetics are used to replace 1) animal-derived products., 2) plant products with sustainability concerns, 3) plant essential oils with toxic allergens.
7. We believe in thinking outside the trash... RECYCLE.REFILL.REUSE
We take responsibility for the waste footprint of our products. All products are recyclable, refillable, and reusable.
8. We believe in a gender-less future. FREE WOMEN. FREE MEN.
“The soul has no gender”
– Clarissa Pinkola
9. We believe word of mouth is the best medium of all.
“Word of mouth is powerful, trusted, and cheap.”
– Martin Lindstrom
10. We believe it takes nothing away from a human to be kind to an animal.
Tofu never screams
11. We believe you need a little bit of insanity to do great things.
“For me, insanity is super sanity. The normal is psychotic. Normal means lack of imagination, lack of creativity.”
12. We believe in a crazy messy beautiful life.
“Each of us is born with a box of matches inside us. But we can’t strike them all by ourselves.”
— Laura Esquivel, Like Water for Chocolate
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