The word “jouissance” is French for “pleasure” — more specifically, “orgasm”. The brand was born in the pages of the books we read beneath the sheets. Even today, novels such as Histoire d’O and the diaries of Anaïs Nin unsettle and arouse with their radical complexity. Like these erotic masterworks, Jouissance fragrances combine the shocking with the sublime: uncanny aldehydes, dank and dirty undertones, and accords that uncover memories. Founder Cherry Cheng seeks to celebrate women’s unlimited capacity for sexual pleasure through these storytelling perfumes.