Part of Pierre Guillaume Parfumeur house.

The collection is a result of a over a decades work of ultimately talented perfumer Pierre Guillaume.

Today Pierre Guillaume has created some forty fragrances sold in almost 200 outlets all over the world and enjoys total creative and financial independence creating some of the finest modern niche perfumes.

Parfumerie Générale fragrances take you on a journey to some exotic place real or mythical, or a distinct era. This is achieved by the overall feel of the fragrance formula and also by the means of employing authentic ingredients from that place and time.

Some fragrances are EdTs and some are EdPs, whichever works  better for each particular formula: heavier blends need to be less concentrated EdTs to smell right.

Apart from manipulating the ingredients in terms of quantity and formulation the perfumer also uses clever techniques (often invented by himself) like Photo-affinage® to further modify the fragrance and give them a “vibrant” or “melancholic” character.

Bloom Perfumery stocks the main and 'by-invitation-only' collections. The latter being available from very select stockits is special in the way it's full of exotic and unusual ingredients from across the world which form the basis of this edgy and ambitious experimental collection of rare ambers, unusual leathers, precious gourmands and elegant florals.