2025 Bestsellers | For Him
What a bunch of marvellous-smelling men there are this year! Keep up the good work with this selection of bestselling fragrances for him. Options range from extreme marine to anytime aromatics, with pit stops along the way at dirty incense, sweet tobacco and dusty resin.
The pack contains 9 x 1 ml samples:
- Squid by ZoologistUnderwater incense
- Hermann a Mes Cotes Me Paraissait Une Ombre by Etat Libre d'OrangeDirty incense, dark rose
- 902 Hazy Spice by Bon ParfumeurCognac & sweet tobacco
- Tokyo Nights | ナイト by d'AnnamJammy plum & tobacco
- PG11.1 Indian Wood by Pierre Guillaume - Parfumerie GénéralePerfect fit
- Kar-Wai by Carine RoitfeldExpensive leather & mysterious musk
- Cape Wrath by BeaufortPowerful, wild, windswept
- Megamare by Orto ParisiWashed up on the beach
- 403 Myrrh Shadow by Bon ParfumeurA purr of myrrh
Read more about why these perfumes best illustrate the theme in the "2025 Bestsellers | For Him" editor pick.
This sample pack is available as a standalone product, and also was part of our year long subscription service.
All about this fragrance
2025 Bestsellers | For Him’s concept
This selection was curated around the fragrances customers returned to in 2025: reliable favourites that retain the unexpected details of niche perfumery. The For Him edit follows a thread from bracing marine compositions and everyday aromatics through incense, sweet tobacco and dusty resin, bringing together contrasting styles united by their lasting appeal rather than a single scent profile.
Will it suit you?
Couldn’t load your stylist’s take.
Set up your scent profile and your stylist will tell you honestly whether 2025 Bestsellers | For Him is you.
How your fit is worked out
- 1
Reads your profile
What you told us, the voice you picked, and the fragrances you’ve bought and rated.
- 2
Compares it with this fragrance
Notes, structure and strength, and how similar fragrances landed with you.
- 3
Writes a verdict in your character’s voice
A fit from “Strong fit” to “Not for you”, with the reasons, at your reading length.
The fit scale
Your stylist is an AI, so treat the verdict as an informed opinion, not a promise. The surest test is still skin: most fragrances come as a 1 ml sample.
What a bunch of marvellous-smelling men there are this year! Keep up the good work with this selection of bestselling fragrances for him. Options range from extreme marine to anytime aromatics, with pit stops along the way at dirty incense, sweet tobacco and dusty resin.
The pack contains 9 x 1 ml samples:
- Squid by ZoologistUnderwater incense
- Hermann a Mes Cotes Me Paraissait Une Ombre by Etat Libre d'OrangeDirty incense, dark rose
- 902 Hazy Spice by Bon ParfumeurCognac & sweet tobacco
- Tokyo Nights | ナイト by d'AnnamJammy plum & tobacco
- PG11.1 Indian Wood by Pierre Guillaume - Parfumerie GénéralePerfect fit
- Kar-Wai by Carine RoitfeldExpensive leather & mysterious musk
- Cape Wrath by BeaufortPowerful, wild, windswept
- Megamare by Orto ParisiWashed up on the beach
- 403 Myrrh Shadow by Bon ParfumeurA purr of myrrh
Read more about why these perfumes best illustrate the theme in the "2025 Bestsellers | For Him" editor pick.
This sample pack is available as a standalone product, and also was part of our year long subscription service.
All about this fragrance
2025 Bestsellers | For Him’s concept
This selection was curated around the fragrances customers returned to in 2025: reliable favourites that retain the unexpected details of niche perfumery. The For Him edit follows a thread from bracing marine compositions and everyday aromatics through incense, sweet tobacco and dusty resin, bringing together contrasting styles united by their lasting appeal rather than a single scent profile.