A fresh herbaceous blend with a sunny grapefruit at the center of the composition.
Bon Parfumeur open olfactive dimensions and invite you to add your own story. Try 701 if you like cool spices such as cardamom, sunny citrus nuances and refreshing greenness of eucalyptus.
Perfumer: Benoist Lapouza.
All about this fragrance
Vibe check
This is the scent of a sunlit room with the windows open, where citrus peel, crushed herbs and a trace of smoke drift together in the air. It suits a wearer who likes their presence crisp and composed, with a dry, modern edge rather than obvious sweetness.
How to wear
Best in mild to warm weather, 701 wears comfortably with a moderate hand: two to four sprays are enough to let the grapefruit and eucalyptus open cleanly without losing the incense and spice. On skin it stays transparent and aromatic; in the air it reads fresher and greener, with a soft smoky drydown.
Who it’s for
For those who like aromatic, spicy scents with a clean green profile and a citrus lift. It will appeal to wearers who enjoy transparency, subtle smoke, and a modern unisex style that feels fresh but not sporty, polished but not sweet.
Release year
2016
The nose
Benoist Lapouza is a French perfumer known for composing with clarity and texture, often balancing aromatic freshness with spice, woods and a polished, modern structure. His work tends to feel precise rather than heavy, with a talent for making bright notes like citrus and herbs feel dimensional and wearable. For Bon Parfumeur 701, Lapouza shapes a fresh-spicy composition around grapefruit and eucalyptus, then deepens it with pepper, nutmeg and incense. The result reflects his restrained style: transparent, energetic and carefully built, with enough warmth and smoke to keep the freshness from feeling thin.
Collaborators
Ludovic Bonneton, the founder, appears to have shaped the fragrance’s creative brief through the brand’s early, memory-led approach, with 701 inspired by a summer lunch in Camargue and the atmosphere of warm air, nature and food. The perfume was then translated by Benoist Lapouza into the final composition.
Bon Parfumeur’s story
Bon Parfumeur builds its identity around contemporary French perfumery, made in France and designed for personal expression. The house favors clear, numbered compositions, unisex wear, and a mix-and-match approach that invites layering rather than fixed rules, with an emphasis on creativity, authenticity and eco-conscious production.
701’s concept
701 was released in 2016 and is tied to an origin story centered on a summer lunch at La Chassagnette in Camargue, where Ludovic Bonneton was struck by the way warm breezes carried the scents of the landscape and the table. Benoist Lapouza turned that impression into a fresh-spicy aromatic composition built around citrus, herbs, pepper and incense.
Extra info
701 is part of Bon Parfumeur’s numbered line, which is designed to be layered with other fragrances in the range. It is also one of the house’s early signatures, and its bottle presentation follows the brand’s color-coded family system.
A fresh herbaceous blend with a sunny grapefruit at the center of the composition.
Bon Parfumeur open olfactive dimensions and invite you to add your own story. Try 701 if you like cool spices such as cardamom, sunny citrus nuances and refreshing greenness of eucalyptus.
Perfumer: Benoist Lapouza.
All about this fragrance
Vibe check
This is the scent of a sunlit room with the windows open, where citrus peel, crushed herbs and a trace of smoke drift together in the air. It suits a wearer who likes their presence crisp and composed, with a dry, modern edge rather than obvious sweetness.
How to wear
Best in mild to warm weather, 701 wears comfortably with a moderate hand: two to four sprays are enough to let the grapefruit and eucalyptus open cleanly without losing the incense and spice. On skin it stays transparent and aromatic; in the air it reads fresher and greener, with a soft smoky drydown.
Who it’s for
For those who like aromatic, spicy scents with a clean green profile and a citrus lift. It will appeal to wearers who enjoy transparency, subtle smoke, and a modern unisex style that feels fresh but not sporty, polished but not sweet.
Release year
2016
The nose
Benoist Lapouza is a French perfumer known for composing with clarity and texture, often balancing aromatic freshness with spice, woods and a polished, modern structure. His work tends to feel precise rather than heavy, with a talent for making bright notes like citrus and herbs feel dimensional and wearable. For Bon Parfumeur 701, Lapouza shapes a fresh-spicy composition around grapefruit and eucalyptus, then deepens it with pepper, nutmeg and incense. The result reflects his restrained style: transparent, energetic and carefully built, with enough warmth and smoke to keep the freshness from feeling thin.
Collaborators
Ludovic Bonneton, the founder, appears to have shaped the fragrance’s creative brief through the brand’s early, memory-led approach, with 701 inspired by a summer lunch in Camargue and the atmosphere of warm air, nature and food. The perfume was then translated by Benoist Lapouza into the final composition.
Bon Parfumeur’s story
Bon Parfumeur builds its identity around contemporary French perfumery, made in France and designed for personal expression. The house favors clear, numbered compositions, unisex wear, and a mix-and-match approach that invites layering rather than fixed rules, with an emphasis on creativity, authenticity and eco-conscious production.
701’s concept
701 was released in 2016 and is tied to an origin story centered on a summer lunch at La Chassagnette in Camargue, where Ludovic Bonneton was struck by the way warm breezes carried the scents of the landscape and the table. Benoist Lapouza turned that impression into a fresh-spicy aromatic composition built around citrus, herbs, pepper and incense.
Extra info
701 is part of Bon Parfumeur’s numbered line, which is designed to be layered with other fragrances in the range. It is also one of the house’s early signatures, and its bottle presentation follows the brand’s color-coded family system.