Even the clams
Keep their mouths shut
In this heat
- Matsuo Bashō
蛤の
ふたみにわかれ
行く秋ぞ
- 松尾芭蕉
A friendly blend that’s a bridge between the vegetal umami of matcha and the milky nuzzle of warm clean skin. Green tea dances with vanilla and waffle cone in this gentle gourmand.
All about this fragrance
Vibe check
This is the scent of quiet concentration in a warm room: a cup of matcha, a soft dessert, and skin still carrying the trace of heat. It feels intimate and close, with enough green clarity to stay composed rather than syrupy, making it especially suited to calm, self-contained settings.
How to wear
Best in mild to cool weather, or indoors when you want the creamy sweetness to stay controlled. A light-to-moderate application is enough; the matcha and tea facets open clearly, while the vanilla and waffle-cone notes settle into a soft, cozy trail that sits close to the skin.
Who it’s for
For wearers who like tea fragrances, realistic gourmands and scents that balance green bitterness with creamy sweetness. It will appeal to people who prefer polished, modern comfort over heavy dessert notes, and who enjoy fragrances with a clean, slightly earthy edge.
Release year
2025
The nose
Anh Ngo is a perfumer at IFF known here for shaping Matcha Soft Serve into a realistic, textural tea gourmand rather than a sugary dessert. The composition shows a restrained hand: green, milky and softly toasted facets are kept in balance so the matcha remains vivid and natural. In contemporary perfumery, this kind of work sits at the intersection of realism and wearability, where the goal is not abstraction but a convincing edible impression with enough structure to stay polished on skin. Matcha Soft Serve reflects that approach well, pairing vegetal freshness with creamy warmth and a clean, modern finish.
d'Annam’s story
d'Annam is a Vietnamese house that builds fragrances around place, memory and cultural detail, often translating familiar ingredients into vivid, wearable compositions. Its style leans transparent and expressive rather than ornate, with a focus on distinctive accords, vegan cruelty-free formulas and minimal, recyclable packaging.
Matcha Soft Serve | 抹茶ソフト’s concept
Matcha Soft Serve was released as part of d'Annam's second collection, Chapter 2, which draws on nostalgic memories of a Japanese holiday. The fragrance pairs the image of matcha soft serve with a Bashō quotation about summer heat, framing the scent as a small, sensory memory: green tea, milk and vanilla turning into something cool, soft and comforting.
Extra info
The name combines matcha soft serve with the Japanese title 抹茶ソフト. The brand describes it as part of a nostalgic Japanese holiday-themed chapter, and the packaging is designed to be minimally branded and recyclable.
Even the clams
Keep their mouths shut
In this heat
- Matsuo Bashō
蛤の
ふたみにわかれ
行く秋ぞ
- 松尾芭蕉
A friendly blend that’s a bridge between the vegetal umami of matcha and the milky nuzzle of warm clean skin. Green tea dances with vanilla and waffle cone in this gentle gourmand.
All about this fragrance
Vibe check
This is the scent of quiet concentration in a warm room: a cup of matcha, a soft dessert, and skin still carrying the trace of heat. It feels intimate and close, with enough green clarity to stay composed rather than syrupy, making it especially suited to calm, self-contained settings.
How to wear
Best in mild to cool weather, or indoors when you want the creamy sweetness to stay controlled. A light-to-moderate application is enough; the matcha and tea facets open clearly, while the vanilla and waffle-cone notes settle into a soft, cozy trail that sits close to the skin.
Who it’s for
For wearers who like tea fragrances, realistic gourmands and scents that balance green bitterness with creamy sweetness. It will appeal to people who prefer polished, modern comfort over heavy dessert notes, and who enjoy fragrances with a clean, slightly earthy edge.
Release year
2025
The nose
Anh Ngo is a perfumer at IFF known here for shaping Matcha Soft Serve into a realistic, textural tea gourmand rather than a sugary dessert. The composition shows a restrained hand: green, milky and softly toasted facets are kept in balance so the matcha remains vivid and natural. In contemporary perfumery, this kind of work sits at the intersection of realism and wearability, where the goal is not abstraction but a convincing edible impression with enough structure to stay polished on skin. Matcha Soft Serve reflects that approach well, pairing vegetal freshness with creamy warmth and a clean, modern finish.
d'Annam’s story
d'Annam is a Vietnamese house that builds fragrances around place, memory and cultural detail, often translating familiar ingredients into vivid, wearable compositions. Its style leans transparent and expressive rather than ornate, with a focus on distinctive accords, vegan cruelty-free formulas and minimal, recyclable packaging.
Matcha Soft Serve | 抹茶ソフト’s concept
Matcha Soft Serve was released as part of d'Annam's second collection, Chapter 2, which draws on nostalgic memories of a Japanese holiday. The fragrance pairs the image of matcha soft serve with a Bashō quotation about summer heat, framing the scent as a small, sensory memory: green tea, milk and vanilla turning into something cool, soft and comforting.
Extra info
The name combines matcha soft serve with the Japanese title 抹茶ソフト. The brand describes it as part of a nostalgic Japanese holiday-themed chapter, and the packaging is designed to be minimally branded and recyclable.