Matcha Soft Serve | 抹茶ソフト

by d'Annam
Warm matcha, soft skin
Green
Woody
Notesgreen teaice accordmatchamilk accordvanillawaffle cone
Tags #clean #fresh
Style unisex
Matcha Soft Serve | 抹茶ソフト - d'Annam - Bloom Perfumery

Even the clams
Keep their mouths shut
In this heat

- Matsuo Bashō

蛤の
ふたみにわかれ
行く秋ぞ

- 松尾芭蕉

A friendly blend that’s a bridge between the vegetal umami of matcha and the milky nuzzle of warm clean skin. Green tea dances with vanilla and waffle cone in this gentle gourmand.

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All about this fragrance

Vibe check

An unhurried afternoon with a matcha cone in hand: green bitterness cuts through the milky sweetness before either becomes too much. That same balance gives the fragrance an informal, companionable presence—playful at close range, without the weight of a rich dessert perfume.

How to wear

Try a light application in spring or mild summer weather, letting the green tea temper the creamy sweetness. One or two sprays are a useful starting point, especially in heat. The intended diffusion is moderate; the estimated six to eight hours on skin will vary with temperature and skin type.

Who it’s for

For tea-fragrance lovers who enjoy a little sweetness, and gourmand wearers drawn to milk and vanilla rather than dense sugar. Its vegetal matcha edge suits a preference for soft, skin-like textures with a distinctly green counterpoint.

Release year

2024 (or 2025)

The nose

Anh Ngo is the perfumer behind Matcha Soft Serve. His collaboration with d’Annam began when founder Nick Hoang sought a Vietnamese perfumer whose work resonated with the house’s aesthetic. Ngo’s early samples established that connection; here, his composition brings vegetal tea into a gentle milk-and-vanilla gourmand.

Collaborators

Nick Hoang and Kazuki Yamamoto are credited with creative direction for Matcha Soft Serve, shaping the cultural and conceptual framework around Anh Ngo’s composition. Yamamoto also served as an advisor to the Memories of Japan collection.

d'Annam’s story

d’Annam is a Vietnamese fragrance house exploring Asian cultures through scent. Its guiding values—calmness, delight and respect—favor expressive rather than loud compositions, everyday pleasure and thoughtful engagement with the places and traditions behind each collection.

Matcha Soft Serve | 抹茶ソフト’s concept

Matcha Soft Serve belongs to Chapter 2: Memories of Japan, a nine-fragrance collection built around personal memories and Japanese culture. Its inspiration is deliberately familiar: matcha soft serve, translated into the vegetal depth of tea, creamy milk, vanilla and the sweetness of a waffle cone.

Extra info

Matcha Soft Serve received an Honorable Mention in the Independent category at the 2025 Art and Olfaction Awards. Its four official notes—matcha, milk, waffle cone and vanilla—are presented as a single list rather than a staged top, heart and base pyramid.

All about this fragrance

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Notesgreen teaice accordmatchamilk accordvanillawaffle cone
Tags #clean #fresh
Style unisex

Even the clams
Keep their mouths shut
In this heat

- Matsuo Bashō

蛤の
ふたみにわかれ
行く秋ぞ

- 松尾芭蕉

A friendly blend that’s a bridge between the vegetal umami of matcha and the milky nuzzle of warm clean skin. Green tea dances with vanilla and waffle cone in this gentle gourmand.

Close

All about this fragrance

Vibe check

An unhurried afternoon with a matcha cone in hand: green bitterness cuts through the milky sweetness before either becomes too much. That same balance gives the fragrance an informal, companionable presence—playful at close range, without the weight of a rich dessert perfume.

How to wear

Try a light application in spring or mild summer weather, letting the green tea temper the creamy sweetness. One or two sprays are a useful starting point, especially in heat. The intended diffusion is moderate; the estimated six to eight hours on skin will vary with temperature and skin type.

Who it’s for

For tea-fragrance lovers who enjoy a little sweetness, and gourmand wearers drawn to milk and vanilla rather than dense sugar. Its vegetal matcha edge suits a preference for soft, skin-like textures with a distinctly green counterpoint.

Release year

2024 (or 2025)

The nose

Anh Ngo is the perfumer behind Matcha Soft Serve. His collaboration with d’Annam began when founder Nick Hoang sought a Vietnamese perfumer whose work resonated with the house’s aesthetic. Ngo’s early samples established that connection; here, his composition brings vegetal tea into a gentle milk-and-vanilla gourmand.

Collaborators

Nick Hoang and Kazuki Yamamoto are credited with creative direction for Matcha Soft Serve, shaping the cultural and conceptual framework around Anh Ngo’s composition. Yamamoto also served as an advisor to the Memories of Japan collection.

d'Annam’s story

d’Annam is a Vietnamese fragrance house exploring Asian cultures through scent. Its guiding values—calmness, delight and respect—favor expressive rather than loud compositions, everyday pleasure and thoughtful engagement with the places and traditions behind each collection.

Matcha Soft Serve | 抹茶ソフト’s concept

Matcha Soft Serve belongs to Chapter 2: Memories of Japan, a nine-fragrance collection built around personal memories and Japanese culture. Its inspiration is deliberately familiar: matcha soft serve, translated into the vegetal depth of tea, creamy milk, vanilla and the sweetness of a waffle cone.

Extra info

Matcha Soft Serve received an Honorable Mention in the Independent category at the 2025 Art and Olfaction Awards. Its four official notes—matcha, milk, waffle cone and vanilla—are presented as a single list rather than a staged top, heart and base pyramid.

All about this fragrance

Close