A huge rose with a generous helping of sweet fruit, inspired by the hanging gardens of Babylon and named after the Sumerian goddess of plants - Ninšar.
Parfumeur: Sidonie Lancesseur
All about this fragrance
Vibe check
This is a fragrance for close, attentive settings where richness can unfold slowly: a room with low light, polished wood, fabric, and conversation that stays near the skin. It projects a composed, almost ceremonial presence rather than a loud one.
How to wear
Best worn in cooler weather or in air-conditioned spaces, where its rose, incense and vanilla can bloom without becoming heavy. A light hand is enough with an extrait; one to three sprays will give a dense, elegant trail and a long, textured drydown on skin.
Who it’s for
For wearers who love opulent rose fragrances with depth, sweetness and a darker balsamic edge. It will appeal to those drawn to floral-oriental compositions, extrait concentration, and scents that feel plush, polished and quietly dramatic rather than airy or minimalist.
Release year
2015
The nose
Sidonie Lancesseur is known for refined compositions that often balance naturalistic floral materials with texture, depth and a modern sense of contrast. Her work can move gracefully between luminous petals, balsamic warmth and earthy nuance, giving her fragrances a tactile, layered quality rather than a flat decorative effect. For Nin-Shar, she was chosen to showcase the full spectrum of Turkish rose absolute, from its bright floral facets to its darker, rooty and balsamic undertones. That approach suits the fragrance’s opulent rose core, where incense, benzoin and vanilla add volume and a softly shadowed, almost leathered finish.
Collaborators
Julien and Madalina Blanchard shaped the brand’s creative direction and the narrative frame for Nin-Shar, using the Hanging Gardens of Babylon and the Sumerian goddess Ninšar as the fragrance’s conceptual anchor. Their role was to define the story-led brief and the house’s uncompromising extrait style, which Sidonie Lancesseur translated into scent.
Jul Et Mad’s story
Jul et Mad Paris builds its fragrances as intimate, high-luxury compositions, with an emphasis on rare materials, strong concentration and narrative depth. The house favors artistic freedom over trend-led formulas, and its perfumes are designed as expressive, uncompromising objects for collectors rather than mass-market crowd-pleasers.
Nin-Shar’s concept
Nin-Shar was created for Jul et Mad’s Les White collection and unveiled in 2015 at Esxence. Its concept draws on the Hanging Gardens of Babylon and on Ninšar, the Sumerian goddess of plants, translating that ancient, lush imagery into a rose-centered extrait with fruit, incense and creamy balsamic depth.
Extra info
Nin-Shar belongs to Jul et Mad’s Les White collection, a trio of ultra-luxe extraits. The name refers to Ninšar, the Sumerian goddess of plants, and the fragrance is often described as a 3D rose built around Turkish rose absolute.
A huge rose with a generous helping of sweet fruit, inspired by the hanging gardens of Babylon and named after the Sumerian goddess of plants - Ninšar.
Parfumeur: Sidonie Lancesseur
All about this fragrance
Vibe check
This is a fragrance for close, attentive settings where richness can unfold slowly: a room with low light, polished wood, fabric, and conversation that stays near the skin. It projects a composed, almost ceremonial presence rather than a loud one.
How to wear
Best worn in cooler weather or in air-conditioned spaces, where its rose, incense and vanilla can bloom without becoming heavy. A light hand is enough with an extrait; one to three sprays will give a dense, elegant trail and a long, textured drydown on skin.
Who it’s for
For wearers who love opulent rose fragrances with depth, sweetness and a darker balsamic edge. It will appeal to those drawn to floral-oriental compositions, extrait concentration, and scents that feel plush, polished and quietly dramatic rather than airy or minimalist.
Release year
2015
The nose
Sidonie Lancesseur is known for refined compositions that often balance naturalistic floral materials with texture, depth and a modern sense of contrast. Her work can move gracefully between luminous petals, balsamic warmth and earthy nuance, giving her fragrances a tactile, layered quality rather than a flat decorative effect. For Nin-Shar, she was chosen to showcase the full spectrum of Turkish rose absolute, from its bright floral facets to its darker, rooty and balsamic undertones. That approach suits the fragrance’s opulent rose core, where incense, benzoin and vanilla add volume and a softly shadowed, almost leathered finish.
Collaborators
Julien and Madalina Blanchard shaped the brand’s creative direction and the narrative frame for Nin-Shar, using the Hanging Gardens of Babylon and the Sumerian goddess Ninšar as the fragrance’s conceptual anchor. Their role was to define the story-led brief and the house’s uncompromising extrait style, which Sidonie Lancesseur translated into scent.
Jul Et Mad’s story
Jul et Mad Paris builds its fragrances as intimate, high-luxury compositions, with an emphasis on rare materials, strong concentration and narrative depth. The house favors artistic freedom over trend-led formulas, and its perfumes are designed as expressive, uncompromising objects for collectors rather than mass-market crowd-pleasers.
Nin-Shar’s concept
Nin-Shar was created for Jul et Mad’s Les White collection and unveiled in 2015 at Esxence. Its concept draws on the Hanging Gardens of Babylon and on Ninšar, the Sumerian goddess of plants, translating that ancient, lush imagery into a rose-centered extrait with fruit, incense and creamy balsamic depth.
Extra info
Nin-Shar belongs to Jul et Mad’s Les White collection, a trio of ultra-luxe extraits. The name refers to Ninšar, the Sumerian goddess of plants, and the fragrance is often described as a 3D rose built around Turkish rose absolute.

