No. 89 has been an icon among the Floris collection for over 60 years. First crafted in 1951, No. 89 takes its name from the number of their flagship shop on Jermyn Street.
Ian Fleming who was a customer of Floris mentions No. 89 in his James Bond universe.
No. 89 is a classic and timeless mix of fresh citruses, sparkly spices and aromatic herbs resting on sandalwood and oakmoss. There is an adventurous romantic twist in the formula though: a drop of rose.
No. 89 could be a fragrance for the quintessential English gentleman.
All about this fragrance
Vibe check
This is the scent of close conversation and composed presence: a man in a well-cut jacket, stepping into a room with fresh citrus brightness first, then a dry, polished trail of woods and moss. It feels most natural in settings where restraint reads as confidence.
How to wear
Best in mild to cool weather, where its citrus and aromatic top notes stay crisp and its woody base remains smooth rather than heavy. Apply lightly to the chest or neck; two to four sprays are enough for a refined, moderate trail that sits close and elegant on skin.
Who it’s for
For wearers who prefer classic cologne structure, citrus freshness and a dry woody finish over sweetness or loud projection. It suits those drawn to traditional English perfumery, aromatic herbs, moss, vetiver and a polished, understated style.
Release year
1951
The nose
In-house creation by Floris. No. 89 reflects the house’s long tradition of bespoke English perfumery: restrained, balanced and built with a gentleman’s cologne structure rather than a showy signature. Floris is known for composing scents that feel tailored and enduring, and No. 89 sits squarely in that lineage, with its bright citrus opening, aromatic floral heart and dry, elegant woods. The fragrance’s appeal lies in its compositional discipline. It has the clarity of a classic cologne, but the rose, nutmeg and mossy base give it more depth and warmth than a simple fresh scent, which is why it has remained one of the house’s defining references.
Floris’s story
Floris is a family-owned British house built on heritage, craftsmanship and understated elegance. Its fragrances are shaped around a distinctly English sense of refinement: composed, polished and rooted in tradition, with an emphasis on quality materials and classic structures rather than trend-led effects.
No. 89’s concept
Created in 1951 and named after Floris’s flagship address at 89 Jermyn Street, this fragrance was developed in the house’s historic workshop beneath the family home. It was conceived as a classic gentleman’s scent, and its mix of citrus, aromatic herbs, rose and woods helped make it one of Floris’s enduring signatures. Its later association with Ian Fleming and the James Bond world added to its cultural cachet.
Extra info
No. 89 takes its name from Floris’s Jermyn Street address, 89 Jermyn Street. It has been part of the house’s line for decades and is often linked with Ian Fleming, who was a Floris customer and referenced the brand in the James Bond universe. The scent is also known for its distinctive rose nuance within a very masculine, classical framework.
Celebrity connection
Ian Fleming is the best-known cultural figure associated with No. 89. He was a Floris customer and referenced the house in his James Bond novels, which helped cement the fragrance’s reputation as a quintessentially English gentleman’s scent.
No. 89 has been an icon among the Floris collection for over 60 years. First crafted in 1951, No. 89 takes its name from the number of their flagship shop on Jermyn Street.
Ian Fleming who was a customer of Floris mentions No. 89 in his James Bond universe.
No. 89 is a classic and timeless mix of fresh citruses, sparkly spices and aromatic herbs resting on sandalwood and oakmoss. There is an adventurous romantic twist in the formula though: a drop of rose.
No. 89 could be a fragrance for the quintessential English gentleman.
All about this fragrance
Vibe check
This is the scent of close conversation and composed presence: a man in a well-cut jacket, stepping into a room with fresh citrus brightness first, then a dry, polished trail of woods and moss. It feels most natural in settings where restraint reads as confidence.
How to wear
Best in mild to cool weather, where its citrus and aromatic top notes stay crisp and its woody base remains smooth rather than heavy. Apply lightly to the chest or neck; two to four sprays are enough for a refined, moderate trail that sits close and elegant on skin.
Who it’s for
For wearers who prefer classic cologne structure, citrus freshness and a dry woody finish over sweetness or loud projection. It suits those drawn to traditional English perfumery, aromatic herbs, moss, vetiver and a polished, understated style.
Release year
1951
The nose
In-house creation by Floris. No. 89 reflects the house’s long tradition of bespoke English perfumery: restrained, balanced and built with a gentleman’s cologne structure rather than a showy signature. Floris is known for composing scents that feel tailored and enduring, and No. 89 sits squarely in that lineage, with its bright citrus opening, aromatic floral heart and dry, elegant woods. The fragrance’s appeal lies in its compositional discipline. It has the clarity of a classic cologne, but the rose, nutmeg and mossy base give it more depth and warmth than a simple fresh scent, which is why it has remained one of the house’s defining references.
Floris’s story
Floris is a family-owned British house built on heritage, craftsmanship and understated elegance. Its fragrances are shaped around a distinctly English sense of refinement: composed, polished and rooted in tradition, with an emphasis on quality materials and classic structures rather than trend-led effects.
No. 89’s concept
Created in 1951 and named after Floris’s flagship address at 89 Jermyn Street, this fragrance was developed in the house’s historic workshop beneath the family home. It was conceived as a classic gentleman’s scent, and its mix of citrus, aromatic herbs, rose and woods helped make it one of Floris’s enduring signatures. Its later association with Ian Fleming and the James Bond world added to its cultural cachet.
Extra info
No. 89 takes its name from Floris’s Jermyn Street address, 89 Jermyn Street. It has been part of the house’s line for decades and is often linked with Ian Fleming, who was a Floris customer and referenced the brand in the James Bond universe. The scent is also known for its distinctive rose nuance within a very masculine, classical framework.
Celebrity connection
Ian Fleming is the best-known cultural figure associated with No. 89. He was a Floris customer and referenced the house in his James Bond novels, which helped cement the fragrance’s reputation as a quintessentially English gentleman’s scent.