Aromatic
Citrusy
Woody
Top Notesbergamotlavendernerolinutmegorangepetitgrain
Heartgeraniumroseylang-ylang
Base Notescedarwoodmuskoakmosssandalwoodvetiver
Style
for him
unisex
No. 89 has been an icon among the Floris collection for over 60 years. First crafted in 1951, No. 89 takes its name from the number of their flagship shop on Jermyn Street.
Ian Fleming who was a customer of Floris mentions No. 89 in his James Bond universe.
No. 89 is a classic and timeless mix of fresh citruses, sparkly spices and aromatic herbs resting on sandalwood and oakmoss. There is an adventurous romantic twist in the formula though: a drop of rose.
No. 89 could be a fragrance for the quintessential English gentleman.
All about this fragrance
Vibe check
A freshly pressed shirt, the last trace of shaving lather, and a morning that calls for composure rather than ceremony. No. 89’s citrus and aromatic herbs give that neatness a lively edge; rose and moss keep the impression softer and more personal at close quarters.
How to wear
Start with two light sprays on the neck or upper chest. Mild spring and autumn weather suits the balance of bright citrus and mossy woods; in warmer conditions, apply more sparingly to keep the aromatic opening measured. On skin, allow the floral heart and sandalwood base to emerge before adding more.
Who it’s for
For those drawn to traditional colognes, aromatic grooming scents and mossy woods rather than pronounced sweetness. Its discreet rose accent will appeal to anyone who enjoys floral nuance within a structured, classically tailored fragrance.
Release year
1951
The nose
Michel Bodenham, a seventh-generation member of the Floris family, created No. 89. His composition brings together the brightness of a traditional cologne, a softly floral heart and a mossy, woody foundation—a lasting expression of the house’s English perfumery tradition.
Floris’s story
Founded in 1730, Floris combines family continuity and British craftsmanship with contemporary fragrance creation. Inherited formula books inform a practice that uses both natural materials and synthetic molecules, preserving the house’s restrained style without treating tradition as a fixed formula.
No. 89’s concept
No. 89 takes its name from the Floris shop at 89 Jermyn Street, once also the family home. Created in the sub-basement known as “The Mine,” it ties a classical citrus–woody composition to the house’s London address. Its launch preceded the first James Bond novel; the Fleming connection belongs to its subsequent cultural history, not its original brief.
Extra info
The number 89 is an address, not a formula number or launch year. Although closely linked with Ian Fleming, No. 89 is not established as the literary James Bond’s eau de toilette: the Floris references reproduced from the novels concern other grooming and bath products.
Celebrity connection
Ian Fleming was a regular Floris customer and counted No. 89 among his personal favorites. His association was one of personal patronage, not a documented paid endorsement.
Featured in edits and sample packs
British NicheGeranium Gems
PRE-ORDER
£100.00, 100 ml EdT
£83.33 your price
Top Notesbergamotlavendernerolinutmegorangepetitgrain
Heartgeraniumroseylang-ylang
Base Notescedarwoodmuskoakmosssandalwoodvetiver
Style
for him
unisex
No. 89 has been an icon among the Floris collection for over 60 years. First crafted in 1951, No. 89 takes its name from the number of their flagship shop on Jermyn Street.
Ian Fleming who was a customer of Floris mentions No. 89 in his James Bond universe.
No. 89 is a classic and timeless mix of fresh citruses, sparkly spices and aromatic herbs resting on sandalwood and oakmoss. There is an adventurous romantic twist in the formula though: a drop of rose.
No. 89 could be a fragrance for the quintessential English gentleman.
All about this fragrance
Vibe check
A freshly pressed shirt, the last trace of shaving lather, and a morning that calls for composure rather than ceremony. No. 89’s citrus and aromatic herbs give that neatness a lively edge; rose and moss keep the impression softer and more personal at close quarters.
How to wear
Start with two light sprays on the neck or upper chest. Mild spring and autumn weather suits the balance of bright citrus and mossy woods; in warmer conditions, apply more sparingly to keep the aromatic opening measured. On skin, allow the floral heart and sandalwood base to emerge before adding more.
Who it’s for
For those drawn to traditional colognes, aromatic grooming scents and mossy woods rather than pronounced sweetness. Its discreet rose accent will appeal to anyone who enjoys floral nuance within a structured, classically tailored fragrance.
Release year
1951
The nose
Michel Bodenham, a seventh-generation member of the Floris family, created No. 89. His composition brings together the brightness of a traditional cologne, a softly floral heart and a mossy, woody foundation—a lasting expression of the house’s English perfumery tradition.
Floris’s story
Founded in 1730, Floris combines family continuity and British craftsmanship with contemporary fragrance creation. Inherited formula books inform a practice that uses both natural materials and synthetic molecules, preserving the house’s restrained style without treating tradition as a fixed formula.
No. 89’s concept
No. 89 takes its name from the Floris shop at 89 Jermyn Street, once also the family home. Created in the sub-basement known as “The Mine,” it ties a classical citrus–woody composition to the house’s London address. Its launch preceded the first James Bond novel; the Fleming connection belongs to its subsequent cultural history, not its original brief.
Extra info
The number 89 is an address, not a formula number or launch year. Although closely linked with Ian Fleming, No. 89 is not established as the literary James Bond’s eau de toilette: the Floris references reproduced from the novels concern other grooming and bath products.
Celebrity connection
Ian Fleming was a regular Floris customer and counted No. 89 among his personal favorites. His association was one of personal patronage, not a documented paid endorsement.
Featured in edits and sample packs
British NicheGeranium Gems