Soap Bubble

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All about this fragrance

Vibe check

Soap Bubble suits the understated confidence of a plain cotton shirt worn to an afternoon meeting: visually restrained, but not anonymous. Its sparkling, soapy surface keeps the mood composed, while creamy peach and soft florals give warmth to a conversation at close range.

How to wear

Try it in mild spring weather, when the aldehydic brightness and creamy floral layers can share the stage. Start with one or two sprays of the extrait on skin; add more only after assessing its presence. In warmer conditions, a lighter application should keep the musky, lactonic softness from outweighing the airy opening.

Who it’s for

For lovers of soapy aldehydes, soft iris and white musk who want freshness with more texture than a crisp citrus scent. Its creamy fruit, florals and woody grounding suit a pared-back aesthetic with an appetite for subtle olfactory contrasts.

Release year

2025

The nose

Andreas Wilhelm is a Swiss independent perfumer whose work spans fragrance development for other houses and his own experimental brand, Perfume.Sucks. His approach combines technical precision with an interest in unconventional ideas. For Soap Bubble, he worked with YLEM founder Moritz Sülz to give a delicate, soapy-floral concept greater substance without losing its airy character.

Collaborators

Moritz “Mo” Sülz, YLEM’s founder, developed the visual concept and olfactory brief with Andreas Wilhelm. Their exchanges of small fragrance samples between Hamburg and Zurich refined the balance between translucent freshness, an unconventional floral character and the desired lasting presence.

Ylem’s story

Hamburg-based YLEM translates astronomical imagery into imaginative perfumery, combining cosmic references with art and mysticism rather than attempting to reproduce the smell of space. Its name refers to the hypothetical primordial substance ylem, while nebulae provide the visual and conceptual starting points for its fragrances.

Soap Bubble’s concept

Soap Bubble takes its inspiration from the spherical, iridescent Soap Bubble Nebula. A blue bubble against reddish nebulosity became the visual starting point for a fragrance that would move beyond a conventional soapy floral. The creative brief paired apparent weightlessness with substance, pursuing lasting presence without sacrificing delicacy.

Extra info

Soap Bubble joined Eye of God and Eastern Veil in YLEM’s debut collection. Aldehydes feature in its descriptive copy even though they are not separately named in the official note pyramid. The bottles extend the astronomical theme with nebula coordinates, star-map-inspired graphics and telescope-inspired cap detailing.