Every year, millions across China journey home to reunite with family for Lunar New Year. Spring Festival captures this joyous season with notes of mandarin, plum blossom, and candied hawthorn. A scent of celebration and belonging.
All about this fragrance
Vibe check
This is the scent of arriving somewhere meaningful with your hands full and your coat still carrying the cold. It suits close, lively company and a room where fruit, spice and warmth mingle in the air, giving the wearer a polished but inviting presence.
How to wear
Best in cool weather, where its fruity brightness and woody warmth can unfold without feeling heavy. A moderate spray is enough: on skin it reads juicy and slightly spicy, while in the air it leaves a festive, ambered trail that softens as the day goes on.
Who it’s for
For wearers who like fruity compositions with texture, especially those drawn to candied citrus, dates, plum blossom and a woody-amber frame. It will appeal to people who enjoy expressive niche scents with a festive, slightly sensual character rather than sheer freshness.
Release year
2025
The nose
Anh Ngo is a Vietnamese perfumer at IFF who composed Spring Festival for d'Annam. His work here shows a clear instinct for vivid, textural contrasts: juicy fruit, herbal rind, and a warm, festive drydown that feels polished rather than sugary. Ngo is part of the newer generation of perfumers helping niche brands build distinctive, culturally specific signatures. In Spring Festival, he translates Lunar New Year imagery into scent with a careful balance of brightness and depth, giving the composition its celebratory lift without losing structure.
Collaborators
Brand founder Nick Hoang appears to have shaped the fragrance’s creative direction early, selecting Anh Ngo after receiving promising initial samples and aligning the perfumer’s talent with d'Annam’s vision.
d'Annam’s story
d'Annam is a Vietnamese fine fragrance house built around nature, calmness and delight, with a strong emphasis on artisanal craft and cultural storytelling. Its perfumes feel personal and contemporary, often drawing on heritage and place while keeping the compositions clean, expressive and thoughtfully made.
Spring Festival | 春節’s concept
Spring Festival was created as part of d'Annam’s Chapter 3: Majestic China, a collection that turns toward Chinese cultural imagery after the house’s earlier Vietnam- and Japan-inspired chapters. The fragrance is centered on Lunar New Year, evoking family reunions, red lanterns, mandarin, plum blossom, tanghulu and red dates in a bright, festive composition.
Extra info
Spring Festival is part of d'Annam’s Chapter 3: Majestic China. Its note story references Lunar New Year symbols such as plum blossom, red lanterns, tanghulu and jujube, turning a holiday scene into a wearable fragrance.
Every year, millions across China journey home to reunite with family for Lunar New Year. Spring Festival captures this joyous season with notes of mandarin, plum blossom, and candied hawthorn. A scent of celebration and belonging.
All about this fragrance
Vibe check
This is the scent of arriving somewhere meaningful with your hands full and your coat still carrying the cold. It suits close, lively company and a room where fruit, spice and warmth mingle in the air, giving the wearer a polished but inviting presence.
How to wear
Best in cool weather, where its fruity brightness and woody warmth can unfold without feeling heavy. A moderate spray is enough: on skin it reads juicy and slightly spicy, while in the air it leaves a festive, ambered trail that softens as the day goes on.
Who it’s for
For wearers who like fruity compositions with texture, especially those drawn to candied citrus, dates, plum blossom and a woody-amber frame. It will appeal to people who enjoy expressive niche scents with a festive, slightly sensual character rather than sheer freshness.
Release year
2025
The nose
Anh Ngo is a Vietnamese perfumer at IFF who composed Spring Festival for d'Annam. His work here shows a clear instinct for vivid, textural contrasts: juicy fruit, herbal rind, and a warm, festive drydown that feels polished rather than sugary. Ngo is part of the newer generation of perfumers helping niche brands build distinctive, culturally specific signatures. In Spring Festival, he translates Lunar New Year imagery into scent with a careful balance of brightness and depth, giving the composition its celebratory lift without losing structure.
Collaborators
Brand founder Nick Hoang appears to have shaped the fragrance’s creative direction early, selecting Anh Ngo after receiving promising initial samples and aligning the perfumer’s talent with d'Annam’s vision.
d'Annam’s story
d'Annam is a Vietnamese fine fragrance house built around nature, calmness and delight, with a strong emphasis on artisanal craft and cultural storytelling. Its perfumes feel personal and contemporary, often drawing on heritage and place while keeping the compositions clean, expressive and thoughtfully made.
Spring Festival | 春節’s concept
Spring Festival was created as part of d'Annam’s Chapter 3: Majestic China, a collection that turns toward Chinese cultural imagery after the house’s earlier Vietnam- and Japan-inspired chapters. The fragrance is centered on Lunar New Year, evoking family reunions, red lanterns, mandarin, plum blossom, tanghulu and red dates in a bright, festive composition.
Extra info
Spring Festival is part of d'Annam’s Chapter 3: Majestic China. Its note story references Lunar New Year symbols such as plum blossom, red lanterns, tanghulu and jujube, turning a holiday scene into a wearable fragrance.