Živeli
“Živeli” (ZHEE-vuh-lee) is a common Serbian toast used to wish good health and a long life. A fruit-forward burst of plum brandy melts into a leathered tobacco, encapsulating a celebratory night out with friends. Features etched glass bottle with hand-chiseled Mexican Riviera Gray marble cap, and housed delicately in our signature linen-covered clamshell boxes.
All about this fragrance
Vibe check
This is the scent of a crowded table after the last round has been poured, when conversation gets looser and the room turns warmer. It suits close company, low light and a confident, slightly mischievous presence that lingers without needing to raise its voice.
How to wear
Best in cool weather or evening air, where its boozy fruit and tobacco can bloom without feeling heavy. Apply lightly at first; as an extrait, it has enough depth to project with one or two sprays and settles into a smooth, sweet-leathery trail on skin.
Who it’s for
For those who like gourmand-leaning orientals with a darker edge: boozy fruit, honey, leather and tobacco rather than airy sweetness. It will appeal to wearers who enjoy sensual, textured fragrances with a warm, intimate finish and a unisex profile.
Release year
2025
The nose
Boris Zrnic. Zrnic is the founder and nose behind Boka, and his work is shaped by a strong sense of memory, heritage and natural atmosphere. His fragrances tend to feel intimate and composed, with an emphasis on evocative materials and a personal, story-led style rather than loud commercial polish. With Živeli, that approach turns toward a celebratory boozy accord: the perfume uses fruit, leather and tobacco to suggest warmth, conviviality and a slightly decadent glow. It fits neatly within his broader interest in scent as remembrance, translated here into a more nocturnal, toast-like composition.
Boka’s story
Boka is a small, story-driven house built around memory, nature and Serbian heritage. Its fragrances are presented as personal compositions rather than trend pieces, with an emphasis on emotional atmosphere, natural references and a close link between scent and remembrance.
Živeli’s concept
Živeli takes its name from a common Serbian toast wishing good health and long life, and the fragrance is framed as a warm, celebratory interpretation of boozy heritage. The composition centers on plum brandy and moves into leathered tobacco, turning the idea of a shared drink into a scented night out with friends.
Extra info
Živeli is a Serbian toast meaning “good health and long life,” which gives the fragrance its name and celebratory frame. It is presented in an etched glass bottle with a hand-chiseled Mexican Riviera Gray marble cap and housed in a linen-covered clamshell box.
“Živeli” (ZHEE-vuh-lee) is a common Serbian toast used to wish good health and a long life. A fruit-forward burst of plum brandy melts into a leathered tobacco, encapsulating a celebratory night out with friends. Features etched glass bottle with hand-chiseled Mexican Riviera Gray marble cap, and housed delicately in our signature linen-covered clamshell boxes.
All about this fragrance
Vibe check
This is the scent of a crowded table after the last round has been poured, when conversation gets looser and the room turns warmer. It suits close company, low light and a confident, slightly mischievous presence that lingers without needing to raise its voice.
How to wear
Best in cool weather or evening air, where its boozy fruit and tobacco can bloom without feeling heavy. Apply lightly at first; as an extrait, it has enough depth to project with one or two sprays and settles into a smooth, sweet-leathery trail on skin.
Who it’s for
For those who like gourmand-leaning orientals with a darker edge: boozy fruit, honey, leather and tobacco rather than airy sweetness. It will appeal to wearers who enjoy sensual, textured fragrances with a warm, intimate finish and a unisex profile.
Release year
2025
The nose
Boris Zrnic. Zrnic is the founder and nose behind Boka, and his work is shaped by a strong sense of memory, heritage and natural atmosphere. His fragrances tend to feel intimate and composed, with an emphasis on evocative materials and a personal, story-led style rather than loud commercial polish. With Živeli, that approach turns toward a celebratory boozy accord: the perfume uses fruit, leather and tobacco to suggest warmth, conviviality and a slightly decadent glow. It fits neatly within his broader interest in scent as remembrance, translated here into a more nocturnal, toast-like composition.
Boka’s story
Boka is a small, story-driven house built around memory, nature and Serbian heritage. Its fragrances are presented as personal compositions rather than trend pieces, with an emphasis on emotional atmosphere, natural references and a close link between scent and remembrance.
Živeli’s concept
Živeli takes its name from a common Serbian toast wishing good health and long life, and the fragrance is framed as a warm, celebratory interpretation of boozy heritage. The composition centers on plum brandy and moves into leathered tobacco, turning the idea of a shared drink into a scented night out with friends.
Extra info
Živeli is a Serbian toast meaning “good health and long life,” which gives the fragrance its name and celebratory frame. It is presented in an etched glass bottle with a hand-chiseled Mexican Riviera Gray marble cap and housed in a linen-covered clamshell box.
