Explore Themes

These thematic guides will help you navigate products, perfume notes, styles and seasons with ease. Most edits come with a corresponding pack of perfume samples illustrating the topic.

Jasmine journeys

Explore the world of jasmine and the myriad ways it can transform in perfumery. Jasmine can be both the main theme or a harmonious accent in anywhere from fresh marine, leather, citrus, fruity or complex white florals. In this selection we’ve curated Bloom’s best examples of jasmine use.

In this theme:

  • Sydney Rock Pool by Arquiste
  • PG16 Jardins de Kérylos by Pierre Guillaume - Parfumerie Générale
  • Latin Lover by CARNER
  • Jasmin de Pays by Perris Monte Carlo
  • 003 by Bon Parfumeur
  • Jasmin Patchouli by Marie Jeanne
... and 3 more items
Finding fresh

This selection takes a fresh look at fresh in fragrance exploring what it is that makes a perfume do that uplifting, mood enhancing, invigorating thing that can really make your day.

In this theme:

  • Saint Julep by Imaginary Authors
  • Beso Pasión by Beso Beach
  • Vetiver Santal by Marie Jeanne
  • Monopteros by Der Duft
  • HINOKI SHOWER by BORNTOSTANDOUT
  • Brume d'été by Marie Jeanne
... and 3 more items
British Niche

This edit is Bloom’s tribute to the art of British perfumery, a collection of our most beloved brands from the land of hope and glory.

In this theme:

  • Lignum Vitae by Beaufort
  • No. 007 by Floris
  • St. Paul's by Exaltatum
  • Arabesque by Ormonde Jayne
  • Folkestone Green by Foras
  • Aer by Ortir Apothecari
Snow

A selection to delight curious noses to come to know snow and all the myriad ways it is crafted into fragrance.

In this theme:

  • North by Mendittorosa
  • Penguin (Limited Edition) by Zoologist
  • Aleksandr by Arquiste
  • Lune d'Eau by Pierre Guillaume Cruise/Croisiere
  • Hors-Piste by Bastille
  • The Language of Glaciers by Imaginary Authors
... and 3 more items
Full of beans: the tonka edit

Explore the delicious world of tonka and its brilliant versatility. As a sharp note in verdant diffusions, a creamy dry tone in ambers, woody and sweet when married to florals and more.

In this theme:

  • Liqueur Charnelle by Pierre Guillaume Black Collection
  • Pure Azure by Phaedon Paris
  • Tonkade by Laboratorio Olfattivo
  • Tonka Lavande by Marie Jeanne
  • PG31 Tonka Bodykon by Pierre Guillaume - Parfumerie Générale
  • Vents & Marées by Molinard
... and 3 more items
Old but Gold

Here we reflect on the three traditional themes in perfumery: fougère, chypre and amber. These are ‘old’ but golden formulas that act as the central pillars of the perfume world. Formulas which we can’t help but revisit, interpret, modify and update. This edit tours these three families of fragrance - eternally loved and universally explored.

In this theme:

  • Le Mat by Mendittorosa
  • Sloth by Zoologist
  • 302 by Bon Parfumeur
  • Sogno Reale by Mendittorosa
  • Fougère Royale by Houbigant
  • Chypre Shot by Olfactive Studio
... and 3 more items
Bestsellers of 2023 | For Him

This selection is a wonderful window into what is popular in niche perfumery at the moment, one that will likely reflect the broader appetite of perfume lovers this year.

In this theme:

  • Panda by Zoologist
  • A City on Fire by Imaginary Authors
  • Hermann a Mes Cotes Me Paraissait Une Ombre by Etat Libre d'Orange
  • Santal by Floris
  • PG11.1 Indian Wood by Pierre Guillaume - Parfumerie Générale
  • Musk by Lorenzo Villoresi
... and 3 more items
Bestsellers of 2023 | For Her

This selection is a wonderful window into what is popular in niche perfumery at the moment, one that will likely reflect the broader appetite of perfume lovers this year.

In this theme:

  • PG4.1 Le Musc & La Peau by Pierre Guillaume - Parfumerie Générale
  • The Ghost In The Shell by Etat Libre d'Orange
  • Cow by Zoologist
  • PG16 Jardins de Kérylos by Pierre Guillaume - Parfumerie Générale
  • Damask by Ormonde Jayne
  • INDECENT CHERRY by BORNTOSTANDOUT
... and 3 more items