Explore Themes

These thematic guides will help you navigate products, perfume notes, styles and seasons with ease. Most edits come with a corresponding pack of perfume samples illustrating the topic.

British Niche

This edit is Bloom’s tribute to the art of British perfumery, a collection of our most beloved brands from the land of hope and glory.

In this theme:

  • Lignum Vitae by Beaufort
  • No. 007 by Floris
  • St. Paul's by Exaltatum
  • Arabesque by Ormonde Jayne
  • Folkestone Green by Foras
  • Aer by Ortir Apothecari
Snow

A selection to delight curious noses to come to know snow and all the myriad ways it is crafted into fragrance.

In this theme:

  • Snowy Owl by Zoologist
  • North by Mendittorosa
  • Penguin (Limited Edition) by Zoologist
  • Aleksandr by Arquiste
  • Lune d'Eau by Pierre Guillaume Cruise/Croisiere
  • Hors-Piste by Bastille
... and 3 more items
Full of beans: the tonka edit

Explore the delicious world of tonka and its brilliant versatility. As a sharp note in verdant diffusions, a creamy dry tone in ambers, woody and sweet when married to florals and more.

In this theme:

  • Liqueur Charnelle by Pierre Guillaume Black Collection
  • Pure Azure by Phaedon Paris
  • Tonkade by Laboratorio Olfattivo
  • Tonka Lavande by Marie Jeanne
  • PG31 Tonka Bodykon by Pierre Guillaume - Parfumerie Générale
  • Vents & Marées by Molinard
... and 3 more items
Old but Gold

Here we reflect on the three traditional themes in perfumery: fougère, chypre and amber. These are ‘old’ but golden formulas that act as the central pillars of the perfume world. Formulas which we can’t help but revisit, interpret, modify and update. This edit tours these three families of fragrance - eternally loved and universally explored.

In this theme:

  • Le Mat by Mendittorosa
  • Sloth by Zoologist
  • 302 by Bon Parfumeur
  • Sogno Reale by Mendittorosa
  • Fougère Royale by Houbigant
  • Chypre Shot by Olfactive Studio
... and 3 more items
Bestsellers of 2023 | For Him

This selection is a wonderful window into what is popular in niche perfumery at the moment, one that will likely reflect the broader appetite of perfume lovers this year.

In this theme:

  • Panda by Zoologist
  • A City on Fire by Imaginary Authors
  • Hermann a Mes Cotes Me Paraissait Une Ombre by Etat Libre d'Orange
  • Santal by Floris
  • PG11.1 Indian Wood by Pierre Guillaume - Parfumerie Générale
  • Musk by Lorenzo Villoresi
... and 3 more items
Bestsellers of 2023 | For Her

This selection is a wonderful window into what is popular in niche perfumery at the moment, one that will likely reflect the broader appetite of perfume lovers this year.

In this theme:

  • PG4.1 Le Musc & La Peau by Pierre Guillaume - Parfumerie Générale
  • The Ghost In The Shell by Etat Libre d'Orange
  • Cow by Zoologist
  • PG16 Jardins de Kérylos by Pierre Guillaume - Parfumerie Générale
  • Damask by Ormonde Jayne
  • INDECENT CHERRY by BORNTOSTANDOUT
... and 3 more items
Bestsellers of 2023 | Unisex

This selection is a wonderful window into what is popular in niche perfumery at the moment, one that will likely reflect the broader appetite of perfume lovers this year.

In this theme:

  • Falling into the Sea by Imaginary Authors
  • Bee by Zoologist
  • Tabac Rouge by Phaedon Paris
  • You or Someone Like You by Etat Libre d'Orange
  • Beso Pasión by Beso Beach
  • The Architects Club by Arquiste
... and 3 more items
Dare-to-wear perfumes - Halloween 2023 special!

In the spirit of Halloween, face your fears and escape the mundane with these carefully selected potions. We dare you...

In this theme:

  • MUD by BORNTOSTANDOUT
  • Goat by Wolf Brothers
  • Meek Passion by MINT
  • T-Rex by Zoologist
  • Monopteros by Der Duft
  • Heart of Alma-Ata by Aura of Kazakhstan
... and 3 more items