Archetipo
Perfumer: Luca Maffei
A bold smoky perfume to join the ranks of Tonnerre, Bois d'Ascese and A City on Fire...
Mendittorosa add a novel material to the smoky palette beyond birch tar, gaiac and cade: mysterious sarcocaulon (or bushman's candle). In Archetipo it is combined with labdanum, oakmoss and spices to evoke the smell of a camp fire at night in dry desert air.
All about this fragrance
Vibe check
Archetipo suits the unhurried hours after the conversation has quietened, its charred woods recalling smoke caught in clothing after a fire. Resinous warmth keeps that austere impression intimate: a deliberate presence for close company, rather than a bright entrance.
How to wear
Cool, dry weather is a natural setting for its smoke, labdanum and dark woods. Start with one or two sprays on skin beneath clothing, allowing the resinous facets to warm gradually. In warm rooms or close quarters, apply lightly so the smoky character remains a detail rather than dominating the air.
Who it’s for
For those drawn to smoke, incense and resinous woods rather than sweetness or floral brightness. Its combination of charred texture, moss and vetiver will appeal to wearers who enjoy austere, earthy compositions with an abstract artistic character.
Release year
2017
The nose
Luca Maffei is an Italian perfumer associated with Atelier Fragranze Milano, whose work spans independent artistic perfumery and broader fragrance development. His compositions often balance clearly defined materials with contemporary textures. In Archetipo, he translates an abstract brief into smoky woods, resinous warmth and contrasting accords.
Collaborators
Mendittorosa founder Stefania Squeglia developed the concept and creative brief, giving Maffei images of shadows, flickering candlelight, moonstone, marble and absolute silence. She also identified Bushman Candle as a distinctive material for the fragrance’s smoky, primordial character.
Mendittorosa’s story
Mendittorosa treats fragrance and its physical presentation as a single artwork. Independent creative direction, intimate production and collaboration with Italian artisans underpin the house, whose perfumes approach scent as a form of inward exploration rather than a standardized luxury accessory.
Archetipo’s concept
Created for the Time Without Time collection, Archetipo explores primordial memory and patterns imagined to precede individual experience. Its name connects with Jungian archetypes, while Squeglia’s imagery of candlelight, stone and silence shaped the brief. Bushman Candle gives the Burning Flame accord its distinctive smoky, woody dimension.
Extra info
The twisted cap is individually handcrafted by Italian artist Mauro Carrazza, with imagery encompassing roots, knots, nests and order emerging from chaos. Moonstone appears in the composition as an accord, not a literal gemstone extract.
Perfumer: Luca Maffei
A bold smoky perfume to join the ranks of Tonnerre, Bois d'Ascese and A City on Fire...
Mendittorosa add a novel material to the smoky palette beyond birch tar, gaiac and cade: mysterious sarcocaulon (or bushman's candle). In Archetipo it is combined with labdanum, oakmoss and spices to evoke the smell of a camp fire at night in dry desert air.
All about this fragrance
Vibe check
Archetipo suits the unhurried hours after the conversation has quietened, its charred woods recalling smoke caught in clothing after a fire. Resinous warmth keeps that austere impression intimate: a deliberate presence for close company, rather than a bright entrance.
How to wear
Cool, dry weather is a natural setting for its smoke, labdanum and dark woods. Start with one or two sprays on skin beneath clothing, allowing the resinous facets to warm gradually. In warm rooms or close quarters, apply lightly so the smoky character remains a detail rather than dominating the air.
Who it’s for
For those drawn to smoke, incense and resinous woods rather than sweetness or floral brightness. Its combination of charred texture, moss and vetiver will appeal to wearers who enjoy austere, earthy compositions with an abstract artistic character.
Release year
2017
The nose
Luca Maffei is an Italian perfumer associated with Atelier Fragranze Milano, whose work spans independent artistic perfumery and broader fragrance development. His compositions often balance clearly defined materials with contemporary textures. In Archetipo, he translates an abstract brief into smoky woods, resinous warmth and contrasting accords.
Collaborators
Mendittorosa founder Stefania Squeglia developed the concept and creative brief, giving Maffei images of shadows, flickering candlelight, moonstone, marble and absolute silence. She also identified Bushman Candle as a distinctive material for the fragrance’s smoky, primordial character.
Mendittorosa’s story
Mendittorosa treats fragrance and its physical presentation as a single artwork. Independent creative direction, intimate production and collaboration with Italian artisans underpin the house, whose perfumes approach scent as a form of inward exploration rather than a standardized luxury accessory.
Archetipo’s concept
Created for the Time Without Time collection, Archetipo explores primordial memory and patterns imagined to precede individual experience. Its name connects with Jungian archetypes, while Squeglia’s imagery of candlelight, stone and silence shaped the brief. Bushman Candle gives the Burning Flame accord its distinctive smoky, woody dimension.
Extra info
The twisted cap is individually handcrafted by Italian artist Mauro Carrazza, with imagery encompassing roots, knots, nests and order emerging from chaos. Moonstone appears in the composition as an accord, not a literal gemstone extract.





