This item is permanently unavailable and will not be coming back in stock.Read more
The following are some reasons why perfumes can become unavailable:
Each year, the International Fragrance Association (IFRA) issues ever-stricter safety and allergen regulations. This affects quite a few classic formulas as well as niche compositions, and sometimes brands have to discontinue a perfume if they are unable to reformulate.
The brand decides to change the concentration. For example, an eau de parfum is reformulated as an extrait, effectively turning it into a different perfume.
The brand ceases operating. The creative director passed away, got bored, started a new project, sold the business, etc.
The brand cannot keep up with logistics and production demands, with disruptions for up to a year. If there is no regular production and availability schedule, it is not viable for a stockist to carry the brand.
The brand changed the distribution model, eg from niche to duty free.
There are so many ways to interpret this perfume story. A woody rose affair for a gentleman who is no coward when it comes to proudly dabbing on a floral. Otherwise, it could be a modern fresh option for ladies who are no cowards when ignoring gender stereotypes and wearing scents far beyond sweet and safe florals.
Definitely try for the clover flowers “the hills are alive with the sound of music” accord in the opening.
This is the scent of someone who enters a room already comfortable being noticed: crisp at first, then softly floral, then grounded in woods and musk. It suits close conversation and indoor settings where the rose can unfold without feeling ornate.
How to wear
Best in mild to cool weather, where its floral and woody facets stay defined without becoming heavy. One or two sprays are enough for a clear, elegant trail; on skin it reads more powdery and warm, while in the air the mandarin and clover opening gives it a brighter, more lifted presence.
Who it’s for
For wearers who like floral perfumes with backbone: rose compositions that feel modern, slightly dry, and not overtly sweet. It will appeal to people drawn to woody-floral scents, warm musky textures, and fragrances that challenge the idea that florals must be delicate.
Release year
2016
The nose
Daniel Visentin is a Grasse-born perfumer who began his career at Robertet in 1976, bringing a classic French training to modern compositions. His work here shows a taste for contrast: floral clarity set against warm, textured woods and musks, with the rose accord kept expressive rather than delicate. Visentin’s style often reads as polished and structurally balanced, with an emphasis on material quality and a clear olfactory line. In No Coward, that approach supports a floral-woody composition that feels confident, slightly unconventional, and deliberately unafraid of gendered expectations.
Collaborators
Helen and Serge Mint, the founders of M.INT, shaped the house’s creative direction around bold, identity-driven fragrances, and their concept for No Coward frames it as a fearless floral-woody statement rather than a conventional rose perfume.
MINT’s story
M.INT builds fragrances around individuality, freedom and a willingness to wear scent with conviction. The house favors distinctive compositions that feel modern and self-assured, often using familiar notes in ways that challenge easy categorization.
No Coward (Discontinued)’s concept
Released in 2016, No Coward is presented as part of M.INT’s Azure line and built around the idea of wearing florals without hesitation. The composition opens with clover blossom and mandarin before moving into rose and floral nuances over a woody, musky base, giving the fragrance its playful but assertive character.
Extra info
No Coward is part of M.INT’s Azure line and its name plays directly into the fragrance’s theme of wearing florals boldly. The brand’s own presentation highlights the clover-blossom opening as a distinctive feature of the scent.
There are so many ways to interpret this perfume story. A woody rose affair for a gentleman who is no coward when it comes to proudly dabbing on a floral. Otherwise, it could be a modern fresh option for ladies who are no cowards when ignoring gender stereotypes and wearing scents far beyond sweet and safe florals.
Definitely try for the clover flowers “the hills are alive with the sound of music” accord in the opening.
This is the scent of someone who enters a room already comfortable being noticed: crisp at first, then softly floral, then grounded in woods and musk. It suits close conversation and indoor settings where the rose can unfold without feeling ornate.
How to wear
Best in mild to cool weather, where its floral and woody facets stay defined without becoming heavy. One or two sprays are enough for a clear, elegant trail; on skin it reads more powdery and warm, while in the air the mandarin and clover opening gives it a brighter, more lifted presence.
Who it’s for
For wearers who like floral perfumes with backbone: rose compositions that feel modern, slightly dry, and not overtly sweet. It will appeal to people drawn to woody-floral scents, warm musky textures, and fragrances that challenge the idea that florals must be delicate.
Release year
2016
The nose
Daniel Visentin is a Grasse-born perfumer who began his career at Robertet in 1976, bringing a classic French training to modern compositions. His work here shows a taste for contrast: floral clarity set against warm, textured woods and musks, with the rose accord kept expressive rather than delicate. Visentin’s style often reads as polished and structurally balanced, with an emphasis on material quality and a clear olfactory line. In No Coward, that approach supports a floral-woody composition that feels confident, slightly unconventional, and deliberately unafraid of gendered expectations.
Collaborators
Helen and Serge Mint, the founders of M.INT, shaped the house’s creative direction around bold, identity-driven fragrances, and their concept for No Coward frames it as a fearless floral-woody statement rather than a conventional rose perfume.
MINT’s story
M.INT builds fragrances around individuality, freedom and a willingness to wear scent with conviction. The house favors distinctive compositions that feel modern and self-assured, often using familiar notes in ways that challenge easy categorization.
No Coward (Discontinued)’s concept
Released in 2016, No Coward is presented as part of M.INT’s Azure line and built around the idea of wearing florals without hesitation. The composition opens with clover blossom and mandarin before moving into rose and floral nuances over a woody, musky base, giving the fragrance its playful but assertive character.
Extra info
No Coward is part of M.INT’s Azure line and its name plays directly into the fragrance’s theme of wearing florals boldly. The brand’s own presentation highlights the clover-blossom opening as a distinctive feature of the scent.
