The astonishingly rich fragrance is built around a complex range of 8 white musks, for a luminous “second-skin” perfume, veritable mantle of softness and lightness. This original composition is characterized by a dual whiteness: pure and immaculate, but warming and enveloping. A slightly gourmand and fruity accord contributes to its addictive effect, while elegant accents of precious woods, amber and incense complete in a most lavish manner this perfect unisex formulation.
Parfumeur : Cécile Zarokian
All about this fragrance
Vibe check
This is the scent of someone moving through a quiet room with a composed, almost weightless presence: polished, intimate and slightly mysterious. Its clean musks and incense suit close conversation and indoor air, where the fragrance can unfold as a soft halo rather than a loud statement.
How to wear
Best in cool to mild weather, where its aldehydes, musks and incense can stay crisp without losing their warmth. Apply sparingly or in 2–4 sprays, since the extrait concentration gives it a smooth, persistent trail; on skin it reads soft and creamy, while in air it feels brighter and more mineral.
Who it’s for
For wearers who like clean but unconventional perfumes: white musks, aldehydic sparkle, incense, iris and a subtle woody-amber base. It will appeal to those who enjoy refined, abstract compositions with a soft texture and a slightly futuristic edge.
Release year
2019
The nose
Cécile Zarokian is a French perfumer known for compositions that balance clarity with depth, often using rich materials, distinctive textures and a confident signature. Her work for Jul et Mad includes Aqua Sextius and Stairway to Heaven, both of which show her talent for turning a strong concept into a polished, memorable scent. She is especially associated with modern niche perfumery that feels expressive rather than decorative: bold structure, luminous openings, and a careful play between sensuality and restraint. In Stairway to Heaven, that approach is clear in the contrast between aldehydic brightness, musks, incense and woods, which gives the fragrance its clean but enveloping character.
Collaborators
Julien Blanchard and Mădălina Stoica-Blanchard shaped the creative brief and story, drawing on their Himalayan journey and giving the perfumer a concept rooted in contrast, serenity and altitude. Their role was not just to commission the scent but to steer the emotional direction and select the final result through blind testing.
Jul Et Mad’s story
Jul et Mad Paris builds its identity around uncompromising, story-driven perfumery: extrait-strength compositions, rare materials, and a refusal of mass-market dilution or celebrity-led branding. The house treats fragrance like a personal narrative, translated into luxurious, unisex creations with a strong emotional core.
Stairway to Heaven’s concept
Stairway to Heaven was launched in September 2019 as the sixth chapter of Jul et Mad’s Les Classiques collection. The fragrance was inspired by the founders’ Himalayan adventure, especially the Annapurna Sanctuary, and was conceived as an olfactory contrast between snow-bright altitude and warm, enveloping softness.
Extra info
It is the sixth fragrance in Jul et Mad’s Les Classiques line and is built around eight white musks, a detail that gives it its distinctive second-skin effect. The name and concept reference the Himalayas, with the composition often described as a study in dual whiteness: immaculate yet warming.
The astonishingly rich fragrance is built around a complex range of 8 white musks, for a luminous “second-skin” perfume, veritable mantle of softness and lightness. This original composition is characterized by a dual whiteness: pure and immaculate, but warming and enveloping. A slightly gourmand and fruity accord contributes to its addictive effect, while elegant accents of precious woods, amber and incense complete in a most lavish manner this perfect unisex formulation.
Parfumeur : Cécile Zarokian
All about this fragrance
Vibe check
This is the scent of someone moving through a quiet room with a composed, almost weightless presence: polished, intimate and slightly mysterious. Its clean musks and incense suit close conversation and indoor air, where the fragrance can unfold as a soft halo rather than a loud statement.
How to wear
Best in cool to mild weather, where its aldehydes, musks and incense can stay crisp without losing their warmth. Apply sparingly or in 2–4 sprays, since the extrait concentration gives it a smooth, persistent trail; on skin it reads soft and creamy, while in air it feels brighter and more mineral.
Who it’s for
For wearers who like clean but unconventional perfumes: white musks, aldehydic sparkle, incense, iris and a subtle woody-amber base. It will appeal to those who enjoy refined, abstract compositions with a soft texture and a slightly futuristic edge.
Release year
2019
The nose
Cécile Zarokian is a French perfumer known for compositions that balance clarity with depth, often using rich materials, distinctive textures and a confident signature. Her work for Jul et Mad includes Aqua Sextius and Stairway to Heaven, both of which show her talent for turning a strong concept into a polished, memorable scent. She is especially associated with modern niche perfumery that feels expressive rather than decorative: bold structure, luminous openings, and a careful play between sensuality and restraint. In Stairway to Heaven, that approach is clear in the contrast between aldehydic brightness, musks, incense and woods, which gives the fragrance its clean but enveloping character.
Collaborators
Julien Blanchard and Mădălina Stoica-Blanchard shaped the creative brief and story, drawing on their Himalayan journey and giving the perfumer a concept rooted in contrast, serenity and altitude. Their role was not just to commission the scent but to steer the emotional direction and select the final result through blind testing.
Jul Et Mad’s story
Jul et Mad Paris builds its identity around uncompromising, story-driven perfumery: extrait-strength compositions, rare materials, and a refusal of mass-market dilution or celebrity-led branding. The house treats fragrance like a personal narrative, translated into luxurious, unisex creations with a strong emotional core.
Stairway to Heaven’s concept
Stairway to Heaven was launched in September 2019 as the sixth chapter of Jul et Mad’s Les Classiques collection. The fragrance was inspired by the founders’ Himalayan adventure, especially the Annapurna Sanctuary, and was conceived as an olfactory contrast between snow-bright altitude and warm, enveloping softness.
Extra info
It is the sixth fragrance in Jul et Mad’s Les Classiques line and is built around eight white musks, a detail that gives it its distinctive second-skin effect. The name and concept reference the Himalayas, with the composition often described as a study in dual whiteness: immaculate yet warming.