103 Bloom Illusion

Bright tropical flowers
Floral
Top Notesbergamotbroomcalabrian bergamothibiscus
Heartapricotfrangipanijasmine sambacneroli
Base Noteshot sand accordmuskvanilla
Tags #clean
Style for her unisex
103 Bloom Illusion - Bon Parfumeur - Bloom Perfumery

An exotic & sunny mix with flowers from India and Morocco.

Bon Parfumeur open olfactive dimensions and invite you to add your own story.
Try 103 for tropical fruity flowers.

Perfumer: Karine Dubreuil

***

The Sniff on this perfume "103 is a lavish, vivacious floral which creates a little bubble of summer around you as soon as you apply it; it’s full of such happy vibes. Wear it if you are craving some summer sunshine, to celebrate that the sun actually has come out for once, or if you just want to feel all girly and carefree....To our minds, the base of 103 is the real triumph. Once all the shouting of those big white florals have died down, and the overly-sweet-but-very-transient phase has passed, what we are left with is a really very enjoyable musk and jasmine petal scent. And, if you like your jasmine on the floral side, then you’ll find the base absolutely delightful – we certainly did."

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All about this fragrance

Vibe check

The mood is an unhurried afternoon after a swim, with warm skin and flowers scenting the air beyond the beach. Its exuberant floral opening brings a buoyant presence, while the softer jasmine-and-musk finish suits conversation at close quarters.

How to wear

Spring and summer suit its sun-warmed floral character. Start with one or two sprays on skin, especially in hot weather, when the lush opening may feel sweeter and fuller. Let the initial blossoms settle before adding more; the softer jasmine-and-musk finish is part of its appeal.

Who it’s for

For those who enjoy tropical white florals, creamy petals and a touch of vanilla rather than sharp citrus freshness. It particularly suits a taste for expressive jasmine that softens into clean musk, balancing floral abundance with a gentler finish.

Release year

2017, renamed 2026

The nose

Karine Dubreuil-Sereni is the perfumer behind 103. Trained in Grasse, she is known for compositions including Gucci Envy Me and Lanvin Éclat d’Arpège, with a portfolio spanning luminous florals and more textured creations. For 103, she translated an imagined beachside flowerbed into a creamy, sun-warmed floral landscape.

Collaborators

Founder Ludovic Bonneton shaped the creative brief with Karine Dubreuil-Sereni, imagining a flowerbed emerging on a beach. His contribution was the dreamlike setting: an invented version of nature rather than a faithful reconstruction of a particular place.

Bon Parfumeur’s story

Bon Parfumeur combines French craftsmanship with an approachable, numbered fragrance wardrobe. Its compositions draw on memories, travel and personal emotion, developed through dialogue between founder Ludovic Bonneton and perfumers. Fragrance families and an invitation to experiment with combinations make discovery central to the house’s identity.

103 Bloom Illusion’s concept

103 began with the image of flowers growing from a beach, bringing lush blossoms into contact with an imagined white-sand accord. The concept deliberately departs from botanical realism, creating a tropical landscape through scent. Originally named for tiaré flower, jasmine and hibiscus, it became Bloom Illusion in the Signature Collection refresh.

Extra info

The number 103 identifies the house’s third floral creation: the first digit denotes the fragrance family, and the final two its place within that family. Its current official pyramid includes an unusual white-sand note, described through beach and seaside-driftwood imagery.

All about this fragrance

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What do you have in mind?
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Top Notesbergamotbroomcalabrian bergamothibiscus
Heartapricotfrangipanijasmine sambacneroli
Base Noteshot sand accordmuskvanilla
Tags #clean
Style for her unisex

An exotic & sunny mix with flowers from India and Morocco.

Bon Parfumeur open olfactive dimensions and invite you to add your own story.
Try 103 for tropical fruity flowers.

Perfumer: Karine Dubreuil

***

The Sniff on this perfume "103 is a lavish, vivacious floral which creates a little bubble of summer around you as soon as you apply it; it’s full of such happy vibes. Wear it if you are craving some summer sunshine, to celebrate that the sun actually has come out for once, or if you just want to feel all girly and carefree....To our minds, the base of 103 is the real triumph. Once all the shouting of those big white florals have died down, and the overly-sweet-but-very-transient phase has passed, what we are left with is a really very enjoyable musk and jasmine petal scent. And, if you like your jasmine on the floral side, then you’ll find the base absolutely delightful – we certainly did."

Read full review

Close

All about this fragrance

Vibe check

The mood is an unhurried afternoon after a swim, with warm skin and flowers scenting the air beyond the beach. Its exuberant floral opening brings a buoyant presence, while the softer jasmine-and-musk finish suits conversation at close quarters.

How to wear

Spring and summer suit its sun-warmed floral character. Start with one or two sprays on skin, especially in hot weather, when the lush opening may feel sweeter and fuller. Let the initial blossoms settle before adding more; the softer jasmine-and-musk finish is part of its appeal.

Who it’s for

For those who enjoy tropical white florals, creamy petals and a touch of vanilla rather than sharp citrus freshness. It particularly suits a taste for expressive jasmine that softens into clean musk, balancing floral abundance with a gentler finish.

Release year

2017, renamed 2026

The nose

Karine Dubreuil-Sereni is the perfumer behind 103. Trained in Grasse, she is known for compositions including Gucci Envy Me and Lanvin Éclat d’Arpège, with a portfolio spanning luminous florals and more textured creations. For 103, she translated an imagined beachside flowerbed into a creamy, sun-warmed floral landscape.

Collaborators

Founder Ludovic Bonneton shaped the creative brief with Karine Dubreuil-Sereni, imagining a flowerbed emerging on a beach. His contribution was the dreamlike setting: an invented version of nature rather than a faithful reconstruction of a particular place.

Bon Parfumeur’s story

Bon Parfumeur combines French craftsmanship with an approachable, numbered fragrance wardrobe. Its compositions draw on memories, travel and personal emotion, developed through dialogue between founder Ludovic Bonneton and perfumers. Fragrance families and an invitation to experiment with combinations make discovery central to the house’s identity.

103 Bloom Illusion’s concept

103 began with the image of flowers growing from a beach, bringing lush blossoms into contact with an imagined white-sand accord. The concept deliberately departs from botanical realism, creating a tropical landscape through scent. Originally named for tiaré flower, jasmine and hibiscus, it became Bloom Illusion in the Signature Collection refresh.

Extra info

The number 103 identifies the house’s third floral creation: the first digit denotes the fragrance family, and the final two its place within that family. Its current official pyramid includes an unusual white-sand note, described through beach and seaside-driftwood imagery.

All about this fragrance

Close