Perfumer: Dominique Moellhausen
The spirited country girl arrives in the bustle of the city, determined to change her status to “anything but innocent”. That’s Sweet Lure, bubbling with naughty possibilities. Cinnamon and lily-of-the-valley swirl in a bamboozling haze of neroli and vanilla, keeping things alluring but fun.
All about this fragrance
Vibe check
This is a fragrance for close, animated settings where sweetness can feel teasing rather than heavy: a room with warm air, moving bodies and conversation that keeps changing direction. It gives off a soft, powdery aura with a mischievous edge, like someone who smiles before they answer.
How to wear
Best in cool to mild weather, when its vanilla, amber and cinnamon can bloom without becoming sticky. Apply lightly to pulse points or with one to two sprays for a soft, intimate trail; in warmer air it reads sweeter and more diffuse, while on skin it stays plush and powdery.
Who it’s for
For people who like sweet orientals with a powdery finish, a touch of spice and a creamy, edible warmth. It suits those drawn to fragrances that feel playful, slightly retro and softly seductive rather than sharp or transparent.
Release year
2022
The nose
Dominique Moellhausen
Sly John's Lab’s story
Sly John's Lab reads as a niche house with a playful, contemporary edge, leaning into expressive compositions that balance sweetness, texture and a slightly mischievous character rather than polished restraint.
Sweet Lure’s concept
Sweet Lure was introduced in 2022 as a flirtatious oriental floral built around a city-girl fantasy: a spirited country girl arrives in the bustle of town, intent on becoming anything but innocent. The composition frames that idea with spice, powder and vanilla, turning the concept into something alluring but lighthearted.
Extra info
Sweet Lure is an EdP released in 2022. Its listed profile combines oriental floral structure with edible, fruity and woody facets, and the name matches its teasing, temptation-led concept.
Perfumer: Dominique Moellhausen
The spirited country girl arrives in the bustle of the city, determined to change her status to “anything but innocent”. That’s Sweet Lure, bubbling with naughty possibilities. Cinnamon and lily-of-the-valley swirl in a bamboozling haze of neroli and vanilla, keeping things alluring but fun.
All about this fragrance
Vibe check
This is a fragrance for close, animated settings where sweetness can feel teasing rather than heavy: a room with warm air, moving bodies and conversation that keeps changing direction. It gives off a soft, powdery aura with a mischievous edge, like someone who smiles before they answer.
How to wear
Best in cool to mild weather, when its vanilla, amber and cinnamon can bloom without becoming sticky. Apply lightly to pulse points or with one to two sprays for a soft, intimate trail; in warmer air it reads sweeter and more diffuse, while on skin it stays plush and powdery.
Who it’s for
For people who like sweet orientals with a powdery finish, a touch of spice and a creamy, edible warmth. It suits those drawn to fragrances that feel playful, slightly retro and softly seductive rather than sharp or transparent.
Release year
2022
The nose
Dominique Moellhausen
Sly John's Lab’s story
Sly John's Lab reads as a niche house with a playful, contemporary edge, leaning into expressive compositions that balance sweetness, texture and a slightly mischievous character rather than polished restraint.
Sweet Lure’s concept
Sweet Lure was introduced in 2022 as a flirtatious oriental floral built around a city-girl fantasy: a spirited country girl arrives in the bustle of town, intent on becoming anything but innocent. The composition frames that idea with spice, powder and vanilla, turning the concept into something alluring but lighthearted.
Extra info
Sweet Lure is an EdP released in 2022. Its listed profile combines oriental floral structure with edible, fruity and woody facets, and the name matches its teasing, temptation-led concept.