Spicy
Woody
Top Notesblack peppercardamomtea
Heartblack teaincenseopiumsmokewhisky
Base Notesbirch tarcambodian oudoudtobacco
Tags
#beast
#smoky
Style
for him
unisex
Formerly known as East India the perfume is back with the new name: Vi et Armis (Latin for 'by force and arms', the motto of the East India company)
The olfactory references in the perfume are exploring Britain’s complex relationship with other nations and its dominance of international sea trade across the centuries, this heady, narcotic scent challenges as much as it beguiles.
Using imported and exported goods of the East India Company as its key notes, this addictive fragrance recalls the words of George Bernard Shaw: “Emotional excitement reaches men through Tea, Tobacco, Opium, Whisky and religion”
Paradoxical and challenging, we imagine the roots of our island nation steeped in contradictions.
All about this fragrance
Vibe check
The register is dark, deliberate and conversational: bitter tea on the table, woodsmoke caught in a heavy coat. Vi et Armis suits an unhurried evening where its smoky, spicy presence can remain part of the atmosphere rather than compete with a crowded room.
How to wear
Start with one spray on the torso and assess before adding more. Cool weather gives the dense smoke, spice and woods room to unfold; warmth may make their intensity harder to contain. Apply beneath clothing for a more restrained presence, especially in close quarters.
Who it’s for
For those drawn to bitter tea, incense, tarry woods and assertive spice rather than sweetness or polished freshness. It rewards a taste for smoky, challenging compositions and historical storytelling with an unsettling edge.
Release year
2015
The nose
Julie Marlowe. Working with Leo Crabtree's creative direction, she composed Vi et Armis around the collision of tea, smoke, spirits and spice. Its deliberately abrasive character reflects BeauFort's preference for evocative, uncompromising compositions over conventional prettiness.
Collaborators
BeauFort founder Leo Crabtree shaped the fragrance's creative vision, providing the historical and sensory framework that Julie Marlowe translated into perfume. Britain's maritime trade and its contradictions underpin the concept.
Beaufort’s story
BeauFort London draws on British history, maritime imagery and literature to create provocative, smoke-centered perfumes. Founded by musician Leo Crabtree, the house takes its name from the Beaufort wind-force scale: elemental force, rather than universal appeal, is central to its identity.
Vi et Armis’s concept
Originally released as East India within BeauFort's debut Come Hell or High Water collection, the fragrance explores Britain's maritime commerce and the contradictions of imperial power. Tea, tobacco, opium and whisky evoke goods associated with the East India Company. Its later name, Vi et Armis, means 'by force and arms,' making the tension behind that trade explicit.
Extra info
Vi et Armis was originally sold as East India; the new Latin name references the East India Company's motto. It belongs to BeauFort's original three-fragrance collection, whose eau de parfum concentration is described by the house as 20% fragrance oil.
Featured in edits and sample packs
Time For Tea
Also featured in
Dark & SmokyOud Collection
Top Notesblack peppercardamomtea
Heartblack teaincenseopiumsmokewhisky
Base Notesbirch tarcambodian oudoudtobacco
Tags
#beast
#smoky
Style
for him
unisex
Formerly known as East India the perfume is back with the new name: Vi et Armis (Latin for 'by force and arms', the motto of the East India company)
The olfactory references in the perfume are exploring Britain’s complex relationship with other nations and its dominance of international sea trade across the centuries, this heady, narcotic scent challenges as much as it beguiles.
Using imported and exported goods of the East India Company as its key notes, this addictive fragrance recalls the words of George Bernard Shaw: “Emotional excitement reaches men through Tea, Tobacco, Opium, Whisky and religion”
Paradoxical and challenging, we imagine the roots of our island nation steeped in contradictions.
All about this fragrance
Vibe check
The register is dark, deliberate and conversational: bitter tea on the table, woodsmoke caught in a heavy coat. Vi et Armis suits an unhurried evening where its smoky, spicy presence can remain part of the atmosphere rather than compete with a crowded room.
How to wear
Start with one spray on the torso and assess before adding more. Cool weather gives the dense smoke, spice and woods room to unfold; warmth may make their intensity harder to contain. Apply beneath clothing for a more restrained presence, especially in close quarters.
Who it’s for
For those drawn to bitter tea, incense, tarry woods and assertive spice rather than sweetness or polished freshness. It rewards a taste for smoky, challenging compositions and historical storytelling with an unsettling edge.
Release year
2015
The nose
Julie Marlowe. Working with Leo Crabtree's creative direction, she composed Vi et Armis around the collision of tea, smoke, spirits and spice. Its deliberately abrasive character reflects BeauFort's preference for evocative, uncompromising compositions over conventional prettiness.
Collaborators
BeauFort founder Leo Crabtree shaped the fragrance's creative vision, providing the historical and sensory framework that Julie Marlowe translated into perfume. Britain's maritime trade and its contradictions underpin the concept.
Beaufort’s story
BeauFort London draws on British history, maritime imagery and literature to create provocative, smoke-centered perfumes. Founded by musician Leo Crabtree, the house takes its name from the Beaufort wind-force scale: elemental force, rather than universal appeal, is central to its identity.
Vi et Armis’s concept
Originally released as East India within BeauFort's debut Come Hell or High Water collection, the fragrance explores Britain's maritime commerce and the contradictions of imperial power. Tea, tobacco, opium and whisky evoke goods associated with the East India Company. Its later name, Vi et Armis, means 'by force and arms,' making the tension behind that trade explicit.
Extra info
Vi et Armis was originally sold as East India; the new Latin name references the East India Company's motto. It belongs to BeauFort's original three-fragrance collection, whose eau de parfum concentration is described by the house as 20% fragrance oil.
Featured in edits and sample packs
Time For Tea
Also featured in
Dark & SmokyOud Collection